AddressWho we are:
Meridian’s dedication to helping Canadians goes beyond banking, it’s about achieving a better life! Thriving communities are essential to the individual well-being of our Members and the overall well-being of Canadians.
At Meridian, we’re committed to providing exceptional banking, services, security, and advice so our Members can get everything they want from their money, and their lives!
Find our story here:
The Role:
The Campaign Strategist will be a dedicated team member supporting the ongoing brand building efforts at Meridian. Reporting to the Senior Manager of Brand, this individual will play a key role in supporting all mass brand campaigns in addition to coordinating and executing cross-functional campaigns for stakeholders that support Brand such as Employee Experience, ESG and Social Impact, Diversity Equity & Inclusion and more. The successful candidate will have a passion for purpose driven brand, a deep curiosity and be someone who thrives in a fast-paced environment where they embrace the opportunity to wear multiple hats in a day.
What you’ll do:
- Owns campaign/tactic implementation including timeline and budget management and cross-functional employee communication and execution
- Coordinates required cross-functional team members and organizes cross-functional team activities to ensure key functions fulfill required responsibilities (i.e. plan and lead cross-functional campaign meetings, develop detailed timelines to ensure campaign/tactics are completed on time)
- Manages the budget spend for the assigned campaigns (develop detailed budgets to ensure campaigns/tactics are completed on budget etc.)
- Supports campaign/tactic collateral development and production, and strong execution
- Ensures campaign messages and creative ideas are aligned to Meridian’s brand and value proposition, correct personas and location within the funnel
- Ensures timely reporting on metrics to support assessment and optimization
- Supports the development of post-campaign/program/tactic assessment and results reporting
Share your credentials, and keep in mind your related experience and knowledge can be just as likely to get our attention. It helps if you have:
- Bachelor’s degree preferably in marketing, communications or business administration
- Minimum 5 -7 years of progressive marketing work experience
- Experience in campaign and program planning, product management, execution, analytics, marketing communications and measurement and analytics
- Strong Project Management skills
- Strong analytical skills with a curiosity to turn data into insight
- Strong judgement and common sense
- Strong communication skills
- Strong collaborator with the ability to build strong cross-functional relationships
- Flexible and adaptable within a dynamic environment
Thank you for your interest in Meridian Credit Union. Please note that due to the volume of applications, only those under consideration will be contacted for an interview.
Meridian is committed to providing accommodations for people with disabilities. Should you require an accommodation, we will partner with you to meet your needs.
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