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Form of workFull job description
WHO WE ARE?
The future is bright for tennis in Canada, and you will be right in the middle of it all at Tennis Canada! A national sport organization with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation, Tennis Canada seeks to grow participation across the country and develop champions on the international stage. Tennis Canada also owns and operates the world-class National Bank Open presented by Rogers tournaments in Toronto and Montreal, two of the best-run sporting events on the planet which annually bring the globe’s best tennis players to Canada and continue to break attendance records year on year. In recent times, Canadian tennis has enjoyed many historic achievements, including a first Grand Slam singles title at the 2019 US Open as well as a first appearance in the Davis Cup final in Madrid and increased participation and interest in the sport. Join us as we look to build on this exciting momentum and continue to produce incredible results. We are a team of innovators, who are passionate about our work and pursue excellence together everyday.
WHAT WE ARE LOOKING FOR? Content Manager
The Content Manager develops and executes the content strategy for the National Bank Open, works with internal and external partners to generate revenue and provide actionable insights based on performance and monitoring. The incumbent works within the content team to produce relevant pieces of engaging content and oversees the daily updating of our social channels.
Develop content strategies for websites, social channels, newsletters, and electronic mailings that support the desired objectives and image
Oversee the coordination and administration of Tennis Canada and National Bank Open’s digital channels (websites) and key social channels (Facebook, Twitter, Instagram and YouTube) and the execution of their respective content strategies
Oversee and manage the digital voice of the brand by communicating the organization’s key messages and presentations on these channels and ensure brand consistency
Manage, engage, and stimulate the online communities of Tennis Canada and the National Bank Open
Manage the organization’s content calendars
Monitor and carry out digital and social inventory; collaborate in the creation of a new commercial inventory and the monetization of existing assets
Maintain and create content for Tennis Canada and National Bank Open websites and social channels using various digital tools
Provide analytics on social and web data to help the team achieve its key performance indicators (KPIs)
Create campaigns designed to increase social media KPIs and web settings and execute strategy
Stimulate revenue generation for ticket sales and partnerships through content strategies
Plan and execute key paid social media campaigns to drive revenue, engagement, and growth across all channels
Collaborate with consultants, agencies, and internal stakeholders for the creation of different content strategies
Lead a team of community managers, writers, summer staff, agencies, consultants, and volunteers in executing an overall digital strategy for Tennis Canada and the National Bank Open
WHO YOU ARE ?
University degree or college in marketing, journalism, communications, or related field
More than 7 years of experience in digital and social marketing. The ability to design original and attractive concepts for new content that establishes or supports the organization’s brand identity
Expertise in SEO, Metadata, and digital content distribution
Excellent English (written and spoken) is essential
Experience in team management
Solid experience in social media engagement strategies and practices
Strong skills in creating original content targeting a specific audience and meeting business objectives
Excellent organizational skills to manage multiple projects, coordinate information and materials from multiple sources and manage workflow within a team
Strong skills in action and coordination, experience in preparing texts with a variety of tone and message
Curiosity, a passion for the social/digital space and a strong interest in trends and media
Required experience with social platforms, analytics tools, including Google Analytics and tracking tools, and content production software
Teamwork, excellent communication, and relationship building skills
Good knowledge of tennis
WHAT’S IN IT FOR YOU?
Join the team that’s making Canadian tennis history
Be behind the scenes of the National Bank Open
Work in a dog friendly office
Benefit from a generous organisation that truly cares about its employees
Tennis Canada is an equal opportunity employer and is committed to Diversity and Inclusion. We are committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Accommodations are available at all stages of the recruitment process, at the candidate’s request.
The future is bright for tennis in Canada, and you will be right in the middle of it all at Tennis Canada! A national sport organization with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation, Tennis Canada seeks to grow participation across the country and develop champions on the international stage. Tennis Canada also owns and operates the world-class National Bank Open presented by Rogers tournaments in Toronto and Montreal, two of the best-run sporting events on the planet which annually bring the globe’s best tennis players to Canada and continue to break attendance records year on year. In recent times, Canadian tennis has enjoyed many historic achievements, including a first Grand Slam singles title at the 2019 US Open as well as a first appearance in the Davis Cup final in Madrid and increased participation and interest in the sport. Join us as we look to build on this exciting momentum and continue to produce incredible results. We are a team of innovators, who are passionate about our work and pursue excellence together everyday.
WHAT WE ARE LOOKING FOR? Content Manager
The Content Manager develops and executes the content strategy for the National Bank Open, works with internal and external partners to generate revenue and provide actionable insights based on performance and monitoring. The incumbent works within the content team to produce relevant pieces of engaging content and oversees the daily updating of our social channels.
Develop content strategies for websites, social channels, newsletters, and electronic mailings that support the desired objectives and image
Oversee the coordination and administration of Tennis Canada and National Bank Open’s digital channels (websites) and key social channels (Facebook, Twitter, Instagram and YouTube) and the execution of their respective content strategies
Oversee and manage the digital voice of the brand by communicating the organization’s key messages and presentations on these channels and ensure brand consistency
Manage, engage, and stimulate the online communities of Tennis Canada and the National Bank Open
Manage the organization’s content calendars
Monitor and carry out digital and social inventory; collaborate in the creation of a new commercial inventory and the monetization of existing assets
Maintain and create content for Tennis Canada and National Bank Open websites and social channels using various digital tools
Provide analytics on social and web data to help the team achieve its key performance indicators (KPIs)
Create campaigns designed to increase social media KPIs and web settings and execute strategy
Stimulate revenue generation for ticket sales and partnerships through content strategies
Plan and execute key paid social media campaigns to drive revenue, engagement, and growth across all channels
Collaborate with consultants, agencies, and internal stakeholders for the creation of different content strategies
Lead a team of community managers, writers, summer staff, agencies, consultants, and volunteers in executing an overall digital strategy for Tennis Canada and the National Bank Open
WHO YOU ARE ?
University degree or college in marketing, journalism, communications, or related field
More than 7 years of experience in digital and social marketing. The ability to design original and attractive concepts for new content that establishes or supports the organization’s brand identity
Expertise in SEO, Metadata, and digital content distribution
Excellent English (written and spoken) is essential
Experience in team management
Solid experience in social media engagement strategies and practices
Strong skills in creating original content targeting a specific audience and meeting business objectives
Excellent organizational skills to manage multiple projects, coordinate information and materials from multiple sources and manage workflow within a team
Strong skills in action and coordination, experience in preparing texts with a variety of tone and message
Curiosity, a passion for the social/digital space and a strong interest in trends and media
Required experience with social platforms, analytics tools, including Google Analytics and tracking tools, and content production software
Teamwork, excellent communication, and relationship building skills
Good knowledge of tennis
WHAT’S IN IT FOR YOU?
Join the team that’s making Canadian tennis history
Be behind the scenes of the National Bank Open
Work in a dog friendly office
Benefit from a generous organisation that truly cares about its employees
Tennis Canada is an equal opportunity employer and is committed to Diversity and Inclusion. We are committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Accommodations are available at all stages of the recruitment process, at the candidate’s request.
