Content Specialist

Summary:

Reporting to the Marketing Content & Advertising Manager, the Marketing Content Specialist is responsible for conceptualizing, creating, and coordinating high-quality marketing content for multiple channels, both online and in-store. This role requires a strategic thinker who can look past the status quo to identify future opportunities.

Responsibilities:

• Conceptualize and create content to drive awareness and engagement, while positioning Bass Pro Shops and Cabela’s as the leader in outdoor recreation.
• Work collaboratively with internal merchandising teams to understand their needs, identify solutions and appropriately integrate feedback.
• Write and edit high-quality, impactful copy for blog posts, social media, landing pages, advertising, in-store signage and education, email marketing and more.
• Develop a deep understanding of our platforms, audiences and targeting capabilities.
• Review analytics of webpages, campaigns, and work collaboratively to develop ongoing optimization strategies.
• Coordinate content review and approvals.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions to target keywords.

Qualifications:

• Bachelor’s degree or technical diploma in communications, journalism, marketing, English or related field.
• Minimum of 2-4 years of experience.
• Ability to collaborate with people in a variety of roles, functions, and leadership levels.
• Curious and data-driven with an eye on results and the big picture.
• Relationship builder who enjoys collaborating with others.
• Experience in a fast-paced, deadline-oriented environment.
• Proven ability to prioritize and manage multiple projects with simultaneous deadlines.
• Working knowledge of website analytics and writing copy for SEO.
• Team player with a positive attitude.
• Self-driven and motivated with a strong work ethic.

Benefits:

• Hybrid work-from-home options on Wednesdays & Fridays
• Immediate employee discount
• Fun work environment
• Competitive wages
• Excellent benefits
• Unlimited career advancement opportunities