AddressFull job description
The Conversion Specialist plays an essential role in growing talent in our business through collaboration and sharing best practices with the Digital team. You know how to be curious about their opportunities, and how to be real with feedback and support.
As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your learner's needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlife
Reporting to the Head of Digital Operations, the Conversion Specialist undertakes the following RESPONSIBILITIES:
Understanding our customer communities to provide analytical and systems information to support the development of trade marketing strategies aimed at increasing demand
Making actionable recommendations from insights
Interpret data implications to offer recommendations regarding the development of trade marketing strategies
Analyze retail sales data and trade activity to identify market trends and opportunities
Create analyses designed to support organizational trade/channel initiatives
Develop and maintain digital sales forecasting reports
Bringing online sales driving initiatives to sales calls
Working with Senior Stakeholders and cross functional teams to drive implementation of digital marketing strategies
Reporting on key digital KPIs and drivers
Understanding of our digital sales performance and communicating it in a clear and actionable way
Working with partners either external or other teams within the business on actioning sales initiatives and ensuring they are providing a continuous return on investment and growth
You bring the following QUALIFICATIONS:
Required:
3-5 years experience in trade/channel marketing or similar
A strong understanding of the technology required to run an ecommerce business - such as CMS, CRM, analytics tools, SEO and SEM platforms
Ability to interpret sales trends and influence them
Outstanding experience building and implementing trade/channel marketing strategies aimed at increasing demand
Proven experience building and maintaining analyses to support trade initiatives
Understanding forecasts and budgets and impact to P&L
Proactive global communications experience and ability to build relationships cross functionally with business leaders on a global level
Excellent understanding of SEO and paid advertising strategy
Excellent presentation skills
Ability to work with a wide variety of partners and be the point of contact
Preferred:
Some knowledge of website replatforming and migration strategy will be beneficial
Located in Vancouver preferred: Open to remote locations
Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.
We thank all interested applicants; however, only qualified candidates will be contacted.
Internal Application Deadline: Monday, January 16, 2023
#LI-DC1
As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your learner's needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlife
Reporting to the Head of Digital Operations, the Conversion Specialist undertakes the following RESPONSIBILITIES:
Understanding our customer communities to provide analytical and systems information to support the development of trade marketing strategies aimed at increasing demand
Making actionable recommendations from insights
Interpret data implications to offer recommendations regarding the development of trade marketing strategies
Analyze retail sales data and trade activity to identify market trends and opportunities
Create analyses designed to support organizational trade/channel initiatives
Develop and maintain digital sales forecasting reports
Bringing online sales driving initiatives to sales calls
Working with Senior Stakeholders and cross functional teams to drive implementation of digital marketing strategies
Reporting on key digital KPIs and drivers
Understanding of our digital sales performance and communicating it in a clear and actionable way
Working with partners either external or other teams within the business on actioning sales initiatives and ensuring they are providing a continuous return on investment and growth
You bring the following QUALIFICATIONS:
Required:
3-5 years experience in trade/channel marketing or similar
A strong understanding of the technology required to run an ecommerce business - such as CMS, CRM, analytics tools, SEO and SEM platforms
Ability to interpret sales trends and influence them
Outstanding experience building and implementing trade/channel marketing strategies aimed at increasing demand
Proven experience building and maintaining analyses to support trade initiatives
Understanding forecasts and budgets and impact to P&L
Proactive global communications experience and ability to build relationships cross functionally with business leaders on a global level
Excellent understanding of SEO and paid advertising strategy
Excellent presentation skills
Ability to work with a wide variety of partners and be the point of contact
Preferred:
Some knowledge of website replatforming and migration strategy will be beneficial
Located in Vancouver preferred: Open to remote locations
Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.
We thank all interested applicants; however, only qualified candidates will be contacted.
Internal Application Deadline: Monday, January 16, 2023
#LI-DC1
