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Form of workFull job description
Summary
DIRECTOR OF MARKETING, FIND YOUR PLACE AT PARK HYATT TORONTO: Be a part of something bigger. Make a difference in the lives of those around you. Love where you work. Join a family that values respect, integrity, humility, empathy, creativity, and fun. At Hyatt, diversity, equity, and inclusion are at the core of our purpose, to care for people, so they can be their best.
An iconic hotel in Toronto, Park Hyatt Toronto, is coming out of a multi-year re-imagination that introduces a unique luxury experience to Toronto and Canada. With a strong emphasis on art, design, storytelling, innovation, and dining, our hotel embodies the rich cultural and natural tapestries of Canada, expressing the comforts of home with the beauty of Canada as its creative lens.
At Park Hyatt Toronto, we believe that the richness and diversity of Canada are a source of inspiration to the world. That’s why we’ve created a hotel experience that puts collaboration at the heart of everything we do.
WHAT IS EXPECTED OF ME IN THIS ROLE
As a member of the property’s leadership team, the Director of Marketing is responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the marketplace.
The role will require a strong foundation in writing, visual thinking, presentation development, executive positioning, project management, networking, and cross-team collaboration. The ideal candidate must be able to experiment, quickly pivot and apply learnings.
Direct leadership of the Marketing and Communications Manager and agency partners.
Design, implement, and facilitate the annual marketing plan for the hotel. Identifying the challenges in each year throughout the booking cycle and developing a plan with tactics to address the concerns.
Plan and administer the hotel’s annual marketing budget.
Marketing and Public Relations implementation at a brand and local level, including community involvement, hotel activations, and guest experiences.
Develop content across diverse communications channels, including stakeholder emails, newsletters, presentations, social media posts, executive talking points, internal channel posts, fact sheets, document templates, and other strategic communication vehicles.
Ensure consistent communication of image and position throughout the hotel, as well as to all internal and external constituencies.
Collaborate with leadership and brand teams on assets to maximize sponsorship and partnership opportunities. Communicate the brand value proposition and key messages.
Facilitate and coordinate all media relations and press releases. Ensure regular contact with target media and appropriate response to media requests.
WHAT ARE THE ADDITIONAL BENEFITS OF WORKING AT THE PARK HYATT TORONTO?
Hybrid and flexible working programs
Bonus program and Tuition reimbursement program
Paid medical days and Extended Health and Dental medical benefits for you and your dependents 30 days after joining
Employer RRSP Matching Contributions
Complimentary hotel nights and discounts at Hyatt properties around the world
Complimentary meal during shift
Qualifications
Four-years of experience in Marketing and PR (hotel, travel related industry, luxury retail preferred)
Clear concise written and verbal communication skills in English, proficient in Microsoft Word and Excel
Excellent interpersonal and time management skills including ability to lead, guide and achieve goals
Ability to use analytical data to create a results-driven approach
DIRECTOR OF MARKETING, FIND YOUR PLACE AT PARK HYATT TORONTO: Be a part of something bigger. Make a difference in the lives of those around you. Love where you work. Join a family that values respect, integrity, humility, empathy, creativity, and fun. At Hyatt, diversity, equity, and inclusion are at the core of our purpose, to care for people, so they can be their best.
An iconic hotel in Toronto, Park Hyatt Toronto, is coming out of a multi-year re-imagination that introduces a unique luxury experience to Toronto and Canada. With a strong emphasis on art, design, storytelling, innovation, and dining, our hotel embodies the rich cultural and natural tapestries of Canada, expressing the comforts of home with the beauty of Canada as its creative lens.
At Park Hyatt Toronto, we believe that the richness and diversity of Canada are a source of inspiration to the world. That’s why we’ve created a hotel experience that puts collaboration at the heart of everything we do.
WHAT IS EXPECTED OF ME IN THIS ROLE
As a member of the property’s leadership team, the Director of Marketing is responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the marketplace.
The role will require a strong foundation in writing, visual thinking, presentation development, executive positioning, project management, networking, and cross-team collaboration. The ideal candidate must be able to experiment, quickly pivot and apply learnings.
Direct leadership of the Marketing and Communications Manager and agency partners.
Design, implement, and facilitate the annual marketing plan for the hotel. Identifying the challenges in each year throughout the booking cycle and developing a plan with tactics to address the concerns.
Plan and administer the hotel’s annual marketing budget.
Marketing and Public Relations implementation at a brand and local level, including community involvement, hotel activations, and guest experiences.
Develop content across diverse communications channels, including stakeholder emails, newsletters, presentations, social media posts, executive talking points, internal channel posts, fact sheets, document templates, and other strategic communication vehicles.
Ensure consistent communication of image and position throughout the hotel, as well as to all internal and external constituencies.
Collaborate with leadership and brand teams on assets to maximize sponsorship and partnership opportunities. Communicate the brand value proposition and key messages.
Facilitate and coordinate all media relations and press releases. Ensure regular contact with target media and appropriate response to media requests.
WHAT ARE THE ADDITIONAL BENEFITS OF WORKING AT THE PARK HYATT TORONTO?
Hybrid and flexible working programs
Bonus program and Tuition reimbursement program
Paid medical days and Extended Health and Dental medical benefits for you and your dependents 30 days after joining
Employer RRSP Matching Contributions
Complimentary hotel nights and discounts at Hyatt properties around the world
Complimentary meal during shift
Qualifications
Four-years of experience in Marketing and PR (hotel, travel related industry, luxury retail preferred)
Clear concise written and verbal communication skills in English, proficient in Microsoft Word and Excel
Excellent interpersonal and time management skills including ability to lead, guide and achieve goals
Ability to use analytical data to create a results-driven approach
