AddressFull job description
Please apply on Isarta.com
https://isarta.com/jobs/?utm_source=IND&job=89003
Events in recent years have made us all too familiar with the havoc that natural disasters can wreak, and the increasing frequency and intensity with which they are occurring. Despite record levels of losses, conventional methods of catastrophe risk modeling continue to paint at best, an incomplete picture of these threats.
Zesty?? uses novel data gathering and machine learning approaches to produce higher quality information about the risks to property, from catastrophes like floods and wildfires. While AI alone may not be able to thwart these disasters, it can help communities around the world become more prepared for them, and ultimately that will lead to better outcomes for business and society.
At Zesty??, our marketing team punches far above its proverbial weight. We pride ourselves on creativity, ability to deliver on an incredible range of projects, and provide our sales team with the leads, data, and content to build long-lasting and trust-based customer relationships.
As a Director of Product Marketing, you'll work closely across departments within the organization to build out strong web and digital strategies, and create a measurable impact on Zesty??'s account-based sales and marketing process.
The Opportunity:
Drive GTM plans, key product marketing analyses / insights, and sponsored events
Partner with sales and our public relations lead to deliver testimonials and customer announcements that tell our unique story to the insurance and real estate markets
Own the product marketing fundamentals: messaging, buyer/user personas, product launches, competitive intelligence, market research, segmentation, win/loss analysis, and more
Build and nurture relationships with key partners and industry analysts
Develop and execute marketing campaigns, inclusive of: content, events, sponsorships, and talent acquisition
Provide guidance to marketing staff and, when relevant, outsource development of written marketing initiatives (white papers, eBooks, articles, etc.)
Champion ZestyAI's vision of a brand recognized for innovation, successful business outcomes, and exceptional people.
Identify and implement new marketing technologies and processes that improve our ability to develop customer relationships, empower sales, and deliver powerful insights to our customers / prospects
Collaborate with our Engineering and Sales teams on UI/UX initiatives, web strategy and design to raise brand awareness, lead digital projects and contribute to sales and marketing campaigns.
Work strategically with sales operations to design, test, and evolve lead-nurturing tactics
What You Bring to the Zesty?? Team:
10+ years of work experience within digital marketing and/or product marketing, including leadership and scaling of teams
Experience marketing data or AI products to enterprise customers within B2B, B2B2C, and/or SaaS domains
Track record of building and quantifying an inbound marketing funnel measuring the success of different channels and marketing messages
Experience delivering quarterly or yearly marketing plans that align with sales forecasts & product roadmaps
Communication skills to learn from deeply technical people and be able to tell a good story to non-technical buyers
Strong digital marketing acumen and background
Bachelor's Degree
Excellent project management skills
Proactive and process-driven, with ability to think ahead to full scope of projects and deliver work on time and accurately
Enthusiastic team player with the flexibility to re-prioritize and multitask fluidly
Self-motivated and takes initiative to drive new ideas
Why Zesty??:
Be a part of a well-funded growth-stage start-up
Market competitive comp and equity incentives to give you a stake in our future
Comprehensive health, dental, and vision care plans
Remote-first policy
Flexible Time Off
Home office setup stipend
Annual Learning and Development allowance
An upbeat and collaborative work culture
Company-sponsored outings and offsites
Your personal and EEO information upon application will be kept confidential.
https://isarta.com/jobs/?utm_source=IND&job=89003
Events in recent years have made us all too familiar with the havoc that natural disasters can wreak, and the increasing frequency and intensity with which they are occurring. Despite record levels of losses, conventional methods of catastrophe risk modeling continue to paint at best, an incomplete picture of these threats.
Zesty?? uses novel data gathering and machine learning approaches to produce higher quality information about the risks to property, from catastrophes like floods and wildfires. While AI alone may not be able to thwart these disasters, it can help communities around the world become more prepared for them, and ultimately that will lead to better outcomes for business and society.
At Zesty??, our marketing team punches far above its proverbial weight. We pride ourselves on creativity, ability to deliver on an incredible range of projects, and provide our sales team with the leads, data, and content to build long-lasting and trust-based customer relationships.
As a Director of Product Marketing, you'll work closely across departments within the organization to build out strong web and digital strategies, and create a measurable impact on Zesty??'s account-based sales and marketing process.
The Opportunity:
Drive GTM plans, key product marketing analyses / insights, and sponsored events
Partner with sales and our public relations lead to deliver testimonials and customer announcements that tell our unique story to the insurance and real estate markets
Own the product marketing fundamentals: messaging, buyer/user personas, product launches, competitive intelligence, market research, segmentation, win/loss analysis, and more
Build and nurture relationships with key partners and industry analysts
Develop and execute marketing campaigns, inclusive of: content, events, sponsorships, and talent acquisition
Provide guidance to marketing staff and, when relevant, outsource development of written marketing initiatives (white papers, eBooks, articles, etc.)
Champion ZestyAI's vision of a brand recognized for innovation, successful business outcomes, and exceptional people.
Identify and implement new marketing technologies and processes that improve our ability to develop customer relationships, empower sales, and deliver powerful insights to our customers / prospects
Collaborate with our Engineering and Sales teams on UI/UX initiatives, web strategy and design to raise brand awareness, lead digital projects and contribute to sales and marketing campaigns.
Work strategically with sales operations to design, test, and evolve lead-nurturing tactics
What You Bring to the Zesty?? Team:
10+ years of work experience within digital marketing and/or product marketing, including leadership and scaling of teams
Experience marketing data or AI products to enterprise customers within B2B, B2B2C, and/or SaaS domains
Track record of building and quantifying an inbound marketing funnel measuring the success of different channels and marketing messages
Experience delivering quarterly or yearly marketing plans that align with sales forecasts & product roadmaps
Communication skills to learn from deeply technical people and be able to tell a good story to non-technical buyers
Strong digital marketing acumen and background
Bachelor's Degree
Excellent project management skills
Proactive and process-driven, with ability to think ahead to full scope of projects and deliver work on time and accurately
Enthusiastic team player with the flexibility to re-prioritize and multitask fluidly
Self-motivated and takes initiative to drive new ideas
Why Zesty??:
Be a part of a well-funded growth-stage start-up
Market competitive comp and equity incentives to give you a stake in our future
Comprehensive health, dental, and vision care plans
Remote-first policy
Flexible Time Off
Home office setup stipend
Annual Learning and Development allowance
An upbeat and collaborative work culture
Company-sponsored outings and offsites
Your personal and EEO information upon application will be kept confidential.
