Marketing & Creative Specialist

Location: Halifax, Nova Scotia - 1526 Dresden Row, Suite 502 (not remote)

Starting Wage: $60,000

Schedule: Full-time; 9 AM - 5 PM (with flexibility required for special events, adjusting to travel schedules, and potential for extended workdays)

Tentative Start Date: April 1st, 2024

*Job Description:*

Overview:

Fundmetric builds comprehensive data ecosystems and generates the data for superior and proven machine learning insights. The median tenure at Fundmetric is 5+ years. We are growing fast, but we invest in the best people.We are seeking the ultimate marketer. The type of person who loves learning and adapting the best marketing tactics in the world. The type of person who may have a million ideas but can focus on the one we need now based on business objectives. We are looking for courageous marketers, who take calculated risks in terms of results but protect our brand at all costs. Are you in a position in your life that allows you to push beyond color palettes and font selections to build stuff that delights prospects? This role entails executing existing marketing strategies while also allowing for contributions to strategy development This is marketing that is directly tied to enterprise sales. The role will be responsible for understanding multiple, nuanced buying personas. In collaboration with the VP of Strategy and Operations, you will utilize your expertise in graphic design, animation, social media management, and video editing, particularly Adobe After Effects. We fully recognize the skills we are seeking may be difficult to have in one person. We are seeking someone who is willing to learn anything. This position involves working with multiple brands, including our clients', and requires effective communication with partners and clients. Moreover, you must be willing to work with and manage remote, outsourced graphic design teams efficiently.

Key Responsibilities:

- Implement and contribute to marketing strategies, aligning with Fundmetric's goals.
- Updating and enhancing digital sales room, trade show/conference assets
- Designing influencer swag
- Supervising and assistance with podcast and video content
- Design engaging graphic content for digital and print media, ensuring brand consistency for Fundmetric and our clients.
- Produce videos and animations that compellingly convey our narrative and those of our clients, using Adobe After Effects.
- Oversee our and our clients' social media platforms, creating quality content and engaging with communities to boost brand visibility.
- Develop and execute social media campaigns to increase engagement and promote brand awareness for both Fundmetric and our clients.
- Write and refine copy for a range of marketing materials, ensuring clear, engaging, and audience-appropriate messaging.
- Coordinate with partners, clients, and outsourced graphic design teams to ensure cohesive and strategic marketing efforts.
- Analyze the performance of marketing initiatives and social media activity, leveraging insights to inform future strategies.
- Proof reading
- Stay abreast of the latest trends in digital marketing, graphic design, and video editing to continually enhance our marketing efforts.

Qualifications:

- Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field. Community College or equivalent experience is also acceptable.
- Demonstrated experience in graphic design, video editing, and social media management, with a portfolio showcasing creativity and versatility (link required).
- Proficiency in Adobe Creative Suite, particularly After Effects, Illustrator, and Photoshop.
- Experience in multi-stakeholder Enterprise sales and marketing
- Exceptional copywriting and editing skills, with the ability to articulate complex ideas engagingly.
- Strong organizational and project management skills, capable of managing tasks across different brands simultaneously.
- Excellent communication skills and a proactive approach to collaborating with partners, clients, and outsourced design teams.
- This role is based in our Halifax office. Working from home is at the employee's discretion and is subject to change based on company policies.

Benefits:

- Participation in our health and dental program, enhancing team member well-being.
- The opportunity to contribute to marketing strategies and work with diverse brands, including managing outsourced graphic design services.

Additional Information:

- Fundmetric does not work with recruiters; all candidates should apply directly and include a link to their portfolio.
- Applicants must be adept at managing and working with remote, outsourced graphic design services, ensuring seamless integration into our marketing strategies.

Why Join Fundmetric?

Joining Fundmetric means becoming part of a collaborative, innovative team where your efforts have a significant impact (e.g. millions raised, 10x ROI) on our clients' fundraising success. Our team is led by industry experts and is committed to professional growth and the innovative use of AI in fundraising for higher education. We offer extensive support, training, and the chance to engage in meaningful projects.

If you're passionate about marketing, prepared to manage multiple brands, and skilled at coordinating with outsourced graphic design services, we encourage you to apply and share your portfolio with us.

Job Type: Full-time

Salary: $60,000.00 per year