Marketing Executive Na

Location

Toronto

Advertising Salary

Not Specified

• Marketing Executive NA

About The Role

A Marketing Executive who seizes initiative

This is a role where you'll be taking ownership and exercising control.

You'll be managing campaigns from end to end, working collaboratively with global creative specialists. Together you'll ensure that the content and strategy reflect the brand image of FDM and generates results as determined by the Directors and key internal stakeholders.

Some of your exciting, everyday opportunities to shine will include:

• Assisting in the development and implementation of the regional marketing strategy
• Developing and implementing integrated marketing campaigns including virtual and in-person events, partnerships, SEO, content creation, website optimization, social media and CRM
• Working on brand awareness and lead generation campaigns for clients
• Assisting and creating copy briefs, creative briefs, photography and project briefs
• Exploring new partnerships and award opportunities with the aim of improving FDM's brand presence among our key target audiences
• Ensuring standard operating procedures are followed

Responsibilities:

• Developing marketing campaigns for clients, linking this into the overall marketing strategy and regional marketing plans.
• Using tools for monitoring and analyzing market trends in campaigns
• Responsible for competitor analysis, audience analysis and campaign analysis
• Being the key social media advocate for the region - ensuring FDM NA is represented across our social media channels
• You'll champion the creative processes that govern our internal agency workflow. best-in-class brief writing to project timeline mapping and inspiring our creative team

FDM Group