AddressWe are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.
Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.
As the Senior Manager, Integrated Marketing Planning you will have overall accountability for all marketing planning, strategy and campaign delivery and will oversee multi-media and multi-channel marketing campaigns and programs for all insurance and investment products for the enterprise.
How you will create impact:
- Developing, supervising, and executing annual marketing plans and managing marketing strategies across all business lines, including budgeting, forecasting, and planning.
Developing, managing, and executing growth-oriented marketing strategies and initiatives.
Building strong operating models to apply best practices across the enterprise and liaising with executives on strategy and product level initiatives.
Offering cross-functional leadership and acting as marketing lead at key stakeholder meetings.
Coaching and developing your team, recruiting, and selecting talent, managing, and rewarding performance, and fostering an agile culture to deliver on strategic objectives.
How you will succeed:
- You build trusting relationships and provide feedback to enable the successful development of your team and colleagues.
You facilitate the adoption of change and create a high-performance culture through alignment of your team’s work with organizational goals.
You successfully convey messages and demonstrate openness to exploring alternative points of view.
You support, guide, mentor and provide valuable feedback to the team.
You use critical thinking to guide decision making and apply a strategic mindset to adjust business plans based on shifting priorities.
To join our team:
You have 12-15 years of senior management experience in Marketing or Communications and have previous people leadership experience.
You have expertise in planning and executing marketing strategies/campaigns, budget management and strong understanding of targeted omni-channel media tactics.
You have diverse experience across multiple marketing disciplines such as strategy and planning, digital marketing, and acquisition and growth marketing strategies.
You have strong multi-media, integrated marketing experience including print, radio, TV, outdoor and digital.
You have a strategic and analytical mindset with strong performance marketing skillset.
Past work experience in insurance and financial services industry is an asset.
You have a post-secondary degree. * Having a Marketing/Digital Marketing degree or the Chartered Marketer (CM) designation is an asset.
What to expect:
Strict confidentiality is required as a leader, with respect to sensitive matters and employees’ personal information.
You will be subject to a Criminal Record and Consumer History background check as a condition of employment, in the event you are the successful candidate.
What's in it for you?
Training and development opportunities to grow your career with one of Canada’s Best Employers.
Flexible work options and paid time off to support your personal and family needs.
A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
Paid volunteer days to give back to your community.
A comprehensive total rewards package, including competitive salary, bonus, pension and benefits.
