Senior Marketing Copywriter - Tangerine

 
Requisition ID: #
Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.
As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration. Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape! 
WHAT YOU WILL BE DOING:
•    Contributes to the overall success of the Tangerine Marketing Department in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives.  Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.
•    Champions a Client focused culture and produces Client-centric content to deepen relationships and leverage broader Bank relationships, systems and knowledge
•    In addition to delivery of copy, serves as subject matter expert in creation of content that captures Tangerine’s voice, with the ability to innovate within the brand guidelines to create clever and captivating content, improving brand affinity and loyalty
•    Translates creative briefs and insights into compelling and impactful copy for communication pieces and campaigns; provides consultation to stakeholders in establishing effective messaging strategies and demonstrates high effectiveness at incorporating stakeholder and partner feedback in copy delivery
•    Ability to liaise with internal and external partners/agencies to create or adapt creative for use in various media channels, including editorial content of varying lengths and formats
•    Contributes to Client-centric creative ideation and differentiates Tangerine’s content by creating assets that speak to our target segments in a contextual and personalized manner across all channels 
•    Actively participates and engages in cross-functional Agile teams to generate content for programs that drive Client acquisition, engagement and growth throughout the Client lifecycle
•    Employs a “test & learn” mindset to consistently evaluate the effectiveness of communications and iterate to make constant improvements and optimizations
•    Ensures materials are correct and error-free, including grammar and spelling along with brand, legal, product and process accuracy
•    Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
•    Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 
•    Champions a high performance environment and contributes to an inclusive work environment. 
 
DO YOU HAVE THE SKILLS THAT WILL ENABLE YOU TO SUCCEED IN THIS ROLE? - WE'D LOVE TO WORK WITH YOU IF YOU HAVE:
•    Post-secondary education in English, Communications, Advertising, Marketing or other related discipline
•    Minimum 5 years of demonstrated creative copywriting experience, with a focus on digital copywriting
•    Minimum 5 years of experience in a Marketing or Advertising role, with proficiency in content management systems
•    Knowledgeable on current marketing and advertising trends and best practices, including solid knowledge of SEO principles with demonstrated ability to optimize content
•    Financial business knowledge is preferred
•    Highly creative and imaginative
•    Strong collaborative skills with ability to coach/train
•    Effectively performs under pressure
•    Superior attention to detail
•    Impeccable written and oral communication skills
 
WHAT'S IN IT FOR YOU:
-You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!
-You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.
-You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
-You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
-You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)
 
Location(s):  Canada : Ontario : Toronto
At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.