Social Media Marketing Executive (12 Months) - Squamish-Lillooet

THE ROLE

Electric Ireland wishes to recruit a Social Media Marketing Executive. The successful candidate will be responsible for developing and implementing social media marketing growth strategies and campaigns, day to day operational management, analysis and reporting of all social media.

This role will report to the Advertising Manager and will be based in Swift Square, Santry.

KEY RESPONSIBILITIES

• Operational management of all social media channels including daily posting and scheduling across Instagram, Facebook, Twitter, LinkedIn, YouTube and TikTok.
• Work collaboratively across multiple teams to cover product launches, campaigns, sponsorships, events, and e-commerce goals.
• Ability to develop the key metrics, including follower growth, reach, engagement rate, ad recall, and conversions (sales, traffic) with appropriate monitoring and management.
• Develop creative design briefs that fully integrate with brand guidelines and marketing campaign objectives. Work in collaboration with our creative agency.
• Development and management of paid and organic media activity including budget management, working in collaboration with our media agency.
• Craft a wide range of content types including customer education, engagement, advocacy, brand awareness and ecommerce inbound marketing traffic and sales.
• Active Customer experience social media listening and escalation where required. Working in collaboration with our Customer Care team.
• Ensure that copy, messaging, creative are tested and optimised.
• Provide weekly, monthly, and quarterly reports including full analysis and interpretation of data on key metrics and deliver insights to be used for business decisions.
• Supporting the Advertising Manager in a wide range of day to day tasks.

ESSENTIAL EXPERIENCE AND QUALIFICATIONS

• Minimum of 2-3 years' experience in a similar role.
• A relevant 3rd level qualification or equivalent work experience.
• Must be results and performance driven and able to optimise campaigns based on the data and insights.
• Working knowledge of Google Analytics, Campaign Manager, Social Media Business Management platforms, Smart Sheets, Social Media listening and engagement tools.
• Understanding of social media sentiment analysis.
• Ability to develop standout creative, specific to each platform.
• Copywriting experience. Excellent grammar and attention to detail is essential.
• A/B testing on copy and creative.
• Keeping up to date with industry activities and knowledge. Essential to keep on top of the latest features of social media.
• Budget Management.
• Working with creative and media agencies.
• Must be highly organised.
• Excellent communication and stakeholder management skills.

DESIRABLE

• General digital marketing experience (display, search, and content marketing).
• Understanding of traditional media and its interplay with social media and digital.
• Influencer marketing.
• CX and design skills and experience.

WHY WORK WITH US?

• Opportunity to lead Ireland's transition to net zero carbon future
• Progressive, hybrid working model
• Career development through mentoring and training
• Corporate Social Responsibility Opportunities
• Sports and Social Clubs
• Networking opportunities
• Credit Union
• Generous Pension
• Access to staff well-being programmes
• Generous parental leave entitlements
• Comprehensive Diversity & Inclusion programme
• Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted

Salary

€35,000 to €45,000 per annum

Closing Date

19th December 2022

Note: Please advise if you require any assistance or accommodations should you be called to attend an interview.

If you have any queries in relation to this job, please contact us.

Your application will be held in reserve for 6 months should you be suitable for the role.