Overview
Languages
English
Education
- Bachelor's degree
Experience
3 years to less than 5 years
Work setting
- Business
- Industrial
- Private company, corporation or industry
Responsibilities
Tasks
- Train and supervise staff
- Develop promotional materials
- Hire, train, direct and motivate staff
- Market business services
- Write and edit press releases, newsletter and communications materials
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
- Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
- Establish distribution networks for products and services, initiate market research studies and analyze their findings
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Maintain and manage digital database
- Supervise office and volunteer staff
Supervision
- 1 to 2 people
Experience and specialization
Computer and technology knowledge
- Adobe Illustrator
- Adobe Photoshop
- InDesign
- MS Excel
- MS Outlook
- MS PowerPoint
- MS Word
- Database software
- Mac OS
- MS Windows
- Adobe Suite
- Figma
- Google Drive
- MS Office
- WordPress
Area of specialization
- Audio/audio-visual
- Interactive/new media
- Advertising
- Communications
- E-commerce
- Marketing
- Media relations
- Public relations
- Digital media
Additional information
Work conditions and physical capabilities
- Attention to detail
- Fast-paced environment
- Work under pressure
Personal suitability
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Initiative
- Judgement
- Organized
- Team player
- Dependability
- Interpersonal awareness
- Reliability
- Creativity
- Quick learner
Benefits
Other benefits
- Parking available