Advertising, marketing & public relations manager

Description

Developing marketing and promotional strategy and materials for our company and our
brand, including brand management, advertising, and web and sales collateral
Planning, developing, and directing multiple avenues of marketing strategies to drive
sales
Overseeing social media accounts (Facebook, Weibo) and websites to engage existing
customers and establish positive public relations
Researching trends and new marketing opportunities, and brainstorming ideas. Ensuring
marketing programs align with public relations and other communication activities
Coordinating and producing financial documents for advertising campaigns, such as
budgets, estimates, and contracts
Communicating and negotiating with ad agencies, employees, marketing staff, editors,
and writers
Addressing problems and troubleshooting campaigns
Analyzing customer feedback and campaign performance