Address
Form of workWho We Are
In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the ‘beauty of health’ with our iconic brands (La Roche- Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world.
As CeraVe, we are the #1 brand in Canada providing therapeutic skincare for all.
A Day in the Life:
3 big topics: Advocacy, Influence, PR
- Help champion the strategy of CeraVe in A&I with the support of our agency partners – from brief development /conception to realization.
- Implement and guide the brand’s advocacy / influence tone of voice for Canada with the selection of: the right partners/ pricing / brief / contract negotiation.
- Collaborate with our Worldwide and North American teams to activate in key moments.
- Traditional media: Assist the PR agency with documentation, assets, etc. to stay top of mind and promote key initiatives for the brand to secure visibility among Canadian media stakeholders.
- Events: Support in development of planning of CeraVe events across Canda (4 tentpole moments).
- Product-led Influencer initiatives: Support the key franchise deployment of the brand in A&I– building ambition, visibility plan, etc. – while integrating in the 360 campaigns.
- Brand cause: Contribute to building the Brand Cause initiative in collaboration with Medical teams.
- Online community: Owner of the response rate online (reviews, comments to ensure 100% response rate).
- PPP Management: Track and respect allocated A&I Budget for various projects ($1.5M FY).
Desired skills and experience:
- Collaboration is key as you must interact with all stakeholders (finance, commercial, marketing, training etc.) – including external agencies.
- Strong appetite for online trends (trend hacking, new opportunities, content tone of voice, etc.).
- Strong operational excellence, with ability to multitask and prioritize projects.
- Skincare métier sensitivity – building strong insights on how to best communicate our CeraVe DNA on all touchpoints.
- Agility / capacity to learn fast - our plan can change rapidly; we need to adjust/ react positively.
- Strong desire to build connections and long-lasting relationships.
Benefits:
Exclusive employee discounts up to 50% (WOW!)
Remote work model
Summer and winter Fridays
Access to unlimited virtual learning platforms
Phenomenal Vacation Policy as well as Holiday’s time off!
Health/dental insurance and RRSP participation on your first day!
A defined pension plan!
$500/year wellness spending
Free BIXI membership and STM discount
Reimbursement of Professional licenses
And more!
We are proud to be an equal opportunity employer.
