Brand Manager (Remote Or Hybrid)

We’re searching for a Brand Manager. Are you searching for new possibilities? The role can either be fully Remote or undertaken on a hybrid basis if based in British Columbia’s Lower Mainland.
Discover what’s possible, with Westland.
The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we're inviting amazing people like you to join us.
As a Brand Manager, you have strong B2B marketing expertise and are a team player who knows how to influence, partner and get things done. You are known for exceptional delivery and getting results by being hands-on, as well as stepping back to build plans that generate pipeline growth and revenue. If that sounds like you, we want to hear from you!
With a team of over 3,000 employees and close to 300 locations coast-to-coast, we are growing quickly!
Expected Compensation: The expected hiring range for this role is $76,000 to $88,000 based on a 35 hour work week. Actual offered salary will depend on the successful candidate’s qualifications and experience, as well as market conditions for the role, and internal equity.
Interested in learning more?
Why you'll love Westland:

• Plenty of opportunities to grow and learn
• Autonomy to own your own success
• If you're located in BC's Lower Mainland, access to an award-winning interior design head office space, designed to foster collaboration and inclusiveness
• Total rewards program that takes care of your financial, physical, and mental health
• Amplifying Communities Program to support causes that matter most to our employees

Why we’ll love You:

• Have a bachelor’s degree in Marketing or a relevant field with 5+ years in a B2B marketing role
• Highly collaborative, able to partner with sales leaders to drive aligned sales and marketing initiatives.
• Strategically minded, as well as a master of execution
• Strong attention to detail and keen focus on quality
• Experience in digital channels including paid, SEO, email and CRO
• Exceptional copywriting skills, both externally when creating conversion-focused copy across email, web, paid and print; and internally when developing business cases and presentations

Once here, you'll:

• Build the strategy and define the go-to-market for B2B brands, each with a unique product, positioning strategy and target audience.
• Maintain brand standards and develop digital and print collateral that aligns with each brand’s visual identity and positioning.
• Develop and maintain a comprehensive sales enablement toolkit, including brochures, competitive positioning materials, white papers, case studies, web content and webinars to empower our sales teams to exceed revenue targets.
• Work alongside Westland’s digital team to plan and execute demand generation initiatives across paid media, ABM, email, SEO, CRO and social, with the goal of meeting lead targets.
• Plan and attend key events including tradeshows, conferences and branch activations, and partner with sales to create a field marketing plan.
• Measure the effectiveness of marketing programs and identify opportunities and actions to iterate and improve campaign performance and impact.
• Manage each segment’s marketing budget, including tracking, monitoring and approving marketing expenses relative to budget allowance.
• Collaborate closely with Westland’s brand, creative, CX and communications team.

Want to get to know each other better? Send your resume our way.
You belong here
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.
At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.
If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at careers@westlandinsurance.ca