Content Marketing Strategist

About Wondershare

Wondershare Technology is a leading global consumer software company dedicated to providing integrated lifestyle technology solutions for our users across the world. Making people’s lives easier through innovative technology and delighting them along the way is what drives us. Our diverse collection of user-friendly products is designed with simplicity and utility in mind.

Acting as the creative thinking tank for our Global HQ’s, Wondershare Canada employs over 60 technology-loving marketers, video makers, animators, and designers who are highly energetic. Our mission is to build technology and software products that make every idea achievable for the new generation of creatives and we empower our Canadian team to take on the most creative challenges to make this possible.

We are looking for a Content marketing Strategist with hands-on experience to develop and execute social media plans.

Responsibilities

Content Creation: Develop and curate compelling content, including text, images, videos, and infographics, to effectively communicate our brand message and values.

Platform Management: Oversee and manage all social media accounts, including but not limited to LinkedIn, Twitter, Instagram, TikTok, and YouTube. Stay up-to-date with emerging social media trends and technologies, including AI, image generator text to video etc.

Audience Engagement: Monitor, respond to, and engage with our social media audience, building a strong and positive online community around our brand.

Campaign Execution: Plan and execute social media campaigns to promote new product launches, corporate initiatives, and industry events, ensuring they align with our branding strategy.

Analytics and Reporting: Regularly analyze social media performance using relevant tools and metrics. Provide insights and recommendations for continuous improvement.

Collaboration: Work closely with the product and design teams to ensure brand consistency across all channels. Collaborate with influencers and industry partners as needed.

Crisis Management: Develop and implement crisis communication plans for potential social media issues or negative feedback, ensuring a proactive and professional response.

Requirements

· 3 years + proven experience in social media management, preferably in the SaaS and Tech industry.

· Bachelor's degree in Marketing, Communications, or a related field.

· Exceptional writing and communication skills with a strong eye for detail.

· Proficiency in social media management tools and analytics platforms.

· Strong understanding of branding principles and corporate image management.

· Creative thinker with a demonstrated ability to develop engaging content.

· Ability to work effectively in a fast-paced, collaborative environment.

· Excellent project management and organizational skills.

· Familiarity with SaaS and Tech industry trends is a plus.

Compensation Package:

· Competitive salary commensurate with experience

· Bonus incentive program paid quarterly.

· Comprehensive benefits after 3 months including extended health and dental.

· Personal spending account + Health spending account

· Vacation: 15 days

· Paid sick days

· Lots of growth opportunities

Due to the high volume of applications, we receive, only those shortlisted will be contacted. Thank you for your interest in career opportunities at Wondershare.

Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.

INDHP

Job Type: Full-time

Salary: $70,000.00-$95,000.00 per year

Benefits:

• Company events
• Extended health care
• On-site parking

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Burnaby, BC V5C 0E4: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Do you have any experience in charge of promoting any tech product, such as SaaS or electronic devices? If so, please share some information with us.

Work Location: In person