Digital Advertising & Optimization Specialist

Job Overview:
We are searching for a Digital Advertising & Optimization Specialist to join our team on a part-time, contractual basis initially. This unique role is crafted for a highly skilled professional who combines technical knowledge with creative insights to master the setup, monitoring, and optimization of paid advertising campaigns across multiple channels. The ideal candidate will possess a deep understanding of Digital Advertising platforms, analytics, and creative strategy to effectively drive our business goals. Demonstrated success in this role offers the potential to transition into a full-time position.

Responsibilities:

• Design and implement innovative paid advertising strategies that span across Google Ads, Facebook Ads, Instagram, LinkedIn, and other programmatic advertising platforms.
• Master the technical setup of campaigns, ensuring accurate targeting, tracking, and execution to reach desired audiences efficiently.
• Conduct ongoing monitoring and rigorous optimization of campaigns to enhance performance metrics and achieve superior ROI.
• Employ creative problem-solving to develop ad creatives and landing pages that resonate with target demographics and drive conversion rates.
• Analyze campaign data from a variety of sources, translating complex metrics into actionable insights and strategic adjustments.
• Collaborate closely with cross-functional teams to ensure that advertising strategies are aligned with overall business objectives and brand messaging.
• Stay at the forefront of Digital Advertising trends, tools, and technologies, integrating best practices to continually elevate campaign effectiveness.

Requirements:

• Proven track record as a Digital Advertising Specialist, Media Buyer, or similar role, with a strong foundation in both the technical and creative aspects of Digital Advertising.
• Expertise in managing paid campaigns across a variety of platforms, including search engines and social media.
• Strong analytical skills, with proficiency in using tools such as Google Analytics and ad platform-specific dashboards to interpret and act on data.
• Demonstrable ability to think creatively in developing ad concepts and optimizing user journeys for conversion.
• Effective budget management skills, with a history of maximizing returns within allocated budgets.
• Excellent communication and collaboration abilities, with experience working in team environments.

Offer Details:

• Opportunity for professional growth and advancement to a full-time role based on performance.
• A dynamic and supportive team environment that values innovation and creativity.

Application Process:
To apply, please submit your resume, a compelling cover letter that showcases your experience and successes in Digital Advertising, and any relevant certifications.

Embark on a journey with us as a Digital Advertising Architect & Optimization Specialist and leverage your unique blend of technical and creative skills to drive our advertising efforts forward.

Job Types: Full-time, Part-time, Temporary, Internship, Contract, Freelance, Apprenticeship

Salary: $20.00-$25.00 per hour

Expected hours: 10 – 30 per week

Benefits:

• Flexible schedule
• Profit sharing

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: Remote

Expected start date: 2024-03-25