Digital Creative Director

Date Posted: 02/16/2024
Req ID: 36058
Faculty/Division: Office of the Vice-President, Communications
Department: Office of the Vice-President, Communications
Campus: St. George (Downtown Toronto)
Description:
Reporting to the Senior Executive Director, Creative Integrated Marketing, the Digital Creative Director will be responsible for guiding and overseeing the creative development of unique and memorable digital experiences for a variety of audiences in alignment with the brand's vision and objectives, specific business requirements and best practices in user experience. 
The Digital Creative Director will lead and direct the Digital Creative process from inception to completion, inspiring and enabling innovation and creative excellence amongst all team members. Working closely with Brand Hub leadership, the Director will help shape the creative strategic direction of digital development and digital brand storytelling by providing excellent digital art direction and design oversight of all digital marketing assets and will proactively lead the development and execution of Digital Creative strategy. The Director will ensure brand alignment across digital platforms and channels as a natural extension to physical brand experience, pioneering a digital first approach as appropriate.
They will develop cohesive digital brand standards that will help identify digital branding and design best practices. They will promote digital brand standards, ensuring standards are implemented and maintained effectively; They will help to update existing digital standards and establish new digital standards that will foster a culture of enablement for the U of T community. They will provide leadership, direction and guidance to the University digital community.
Qualifications Required:
I.    EDUCATION:
Bachelor’s degree or an acceptable equivalent combination of education and experience.
II.    EXPERIENCE:
Minimum ten years extensive experience in working with integrated creative concepts, effectively brainstorming and translating creative ideas into compelling digital experiences. Strong creative vision and profound knowledge of digital marketing, and emerging digital technologies. Excellent digital art direction and design thinking and ability to lead creative development with a digital first approach: social media campaigns, website builds, complex multi-channel creative concepts development, digital advertising, online branding and guidelines development, multimedia and motion graphics/animation, event-related digital materials, targeted email campaigns and other digital communications and marketing materials. Video production experience including knowledge of video production and editing tools for creating multi-media content is a must.  
Extensive experience in digital branding, marketing and design with a proven track record in sophisticated design management and digital brand building. Exceptional leadership qualities. Demonstrated experience managing and leading a team of digital art and design professionals required. Exceptional experience in deploying best in class social media content, organic always-on social posts and comprehensive digital campaigns. Very strong digital marketing agency experience that includes clear understanding of design and UX/UI. Integrated thinker. Experience managing budgets and demonstrated success delivering products on time and on budget. Innovative and strategic thinker with a growth mindset. Experience working in higher education branding is an asset. Knowledge of the university’s policies and organization is advantageous. Hybrid and virtual event experience is an asset. Proven ability to translate data into meaningful insights that inform creative decisions. Excellent presentation skills and ability to communicate a compelling idea and gain acceptance from a larger audience in the creative review process.
III.    SKILLS:
Excellent knowledge of changing digital and social marketing trends and best practices. Exceptional knowledge of digital design for web, UX, UI, CSS, CMS (Drupal, WordPress), front-end development (strong knowledge in back-end development is an asset), design principles and tools (XD, Figma, or Sketch), and expert knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc).
IV.    OTHER:
Demonstrated track record of taking initiative, leading large complex projects, working in a fast-paced matrixed environment and handling multiple and changing priorities simultaneously. Ability to assess needs, collaborate and deliver practical solutions that drive results. Exceptional interpersonal skills and the capacity to listen effectively and sensitively to a broad range of diverse stakeholders. Proven ability to appropriately manage sensitive and confidential information.
 
Closing Date: 03/08/2024,11:59PM ET
Employee Group: Salaried 
Appointment Type: Budget - Continuing 
Schedule: Full-Time
Pay Scale Group & Hiring Zone: PM 4 -- Hiring Zone: $102,763 - $119,892 -- Broadband Salary Range: $102,763 - $171,273
Job Category: Communication/Media/Public Relations