Digital Marketing Director

Work setting

• Financial technology (FinTech)
• Urban area
• Business

Responsibilities

Tasks

• Supervise staff
• Train and supervise staff
• Train staff
• Develop promotional materials
• Market business services
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Copywrite

Supervision

• 3-4 people

Experience and specialization

Computer and technology knowledge

• Blockchain
• MS Access
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• MailChimp
• Electronic mail
• MS Office

Area of work experience

• Project coordination

Area of specialization

• Project management
• Market research
• Marketing
• Brand management
• Digital media
• Investor relations