Digital Marketing Officer

Work setting

• Business

Responsibilities

Tasks

• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Supervision

• No supervision responsibility

Experience and specialization

Computer and technology knowledge

• Adobe Experience Manager (AEM)
• Excel Visual Basic for Applications (VBA)
• MS Outlook
• Adobe Dreamweaver
• Adobe Photoshop
• MS Excel
• MS PowerPoint
• MS Word
• Adobe After Effects
• Google Drive

Area of work experience

• Community service organization

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Communications
• Corporate social responsibility
• Digital media
• Strategy
• Technical support

Additional information

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Benefits

Other benefits

• Free parking available