Digital Services Specialist

Community Futures Central Alberta (CFCA), Town of Olds and Invest Olds are joining forces in a
unique partnership and are seeking a Digital Services Specialist to join us.

Do you love digital design and social media marketing?
Are you passionate for storytelling through blogging and vlogging?
Are you experienced in managing multiple social media channels effectively?
Do you excel in developing and implementing digital marketing strategies and

campaigns?
Are you keenly aware of the importance of CMS and SEO in a marketing strategy?
Do you have a passion for leveraging digital solutions to meet business objectives?
Do you enjoy analyzing and interpreting social media performance?
Do you like problem-solving in a fast-passed dynamic environment?
Do you live within commutable distance to Central Alberta?

If you answered ‘yes’ to these questions… we should talk. You might just be the ideal candidate
to become our full-time Digital Services Specialistwho can add an innovative perspective to
economic and business growth in Central Alberta.
As the Digital Services Specialistyou will design and implement a unique toolkit of service
offerings to support the retention, expansion and attraction of entrepreneurs and businesses.
You will play an essential role in the execution of a regional industry and economic growth
strategy.

We Market and Grow Business

This partnership supports the growth and innovation of business. Through the delivery of highly
effective business programs, training, loans, marketing, expert business advisory services, and
more, we guide entrepreneurs, small and medium-sized enterprises to open doors and gain a
foothold in their rural communities and beyond.

You inspire dedication and commitment to excellence. Your expertise in digital communications
through web and social media and your creative flair in writing blogs and producing video are
second to none. As an influencer, you know how to capture attention through photography,
videography and build a following through social media. You appreciate the importance of
building alliances and relationships to engage clients and meet their needs. You are a self-
starter and are able to work independently in a semi-virtual and flexible work environment.

Our Wish List

• Superior relationship building and interpersonal skills.

• Refined listening, collaboration, problem-solving and decision-making skills.

• Polished business acumen with strong written and verbal communication skills.

• Proven experience in digital marketing, social media management, and marketing and

• Commitment to ensuring the quality and reliability of Digital Services through testing and

• Post Secondary degree in digital marketing or related field.

• A self-starter who is able to work with limited supervision.

• Strong working knowledge of Adobe Creative Suite – InDesign and Illustrator, Google Analytics,

• Must have a valid Class 5 Drivers License and be willing to travel throughout the Central

The successful candidate will be legally eligible to work in Canada. International
applications will not be accepted.

If you think you’re a strong candidate for this role, please visit the Town of Olds website at
www.olds.ca/careers to view a detailed description of the position. This is a contracted position
with a two-year term in the amount of $80,000 per year. Interested parties are invited to send a
cover letter and résumé to hr@olds.ca with subject line Digital Services Specialist. The
application process closes Tuesday, April 2nd at 8:30 am.

We thank all applicants for considering this exciting opportunity. We advise that only those
candidates selected for interview will be contacted.

We are committed to attracting, engaging, and developing a diverse and inclusive workforce. As
well, your privacy is important to us – please rest assured that all applications will remain
confidential at all times. We do not retain candidate profiles or resumes.

• All information provided is collected in compliance with section 33 (c) of the Freedom of

Job Description
JOB TITLE: Digital Services Specialist
DIVISON: Office of the CAO, Town of Olds JOB REPORTS TO: Economic Development Officer
FUNCTION/PURPOSE:
This position will play an integral role in the development and dissemination of information to the business community in
Olds and the region. The role requires a confident leader, highly organized, process-driven team player, with the ability to
take ideas from concept to execution, and the ability to work collaboratively with a diverse range of people. This person
will be a strategic thinker with a strong capacity for details and ensuring communications are proofed and accurate. The
DSS position will bring a unique set of service offerings to the community and region by way of a collaborative
partnership of Community Futures Central Alberta (CFCA) and Invest Olds – Town of Olds. Through this partnership a new
set of programs and tools will now be accessible to support business. Key functions include develop and implement
communication and promotion strategies and information on business programs and tools; analyze advertising needs
and develop appropriate advertising and marketing plans to benefit business; publicize business activities and events;
assistance with promotion of industry strategy projects and priorities; and develop some print media as required. The
DSS will work closely with CFCA, Invest Olds and the Business Development Advisor to support development of
communication and marketing strategies for business and industry.

KEY RESPONSIBILITIES

1. WEB:
• manage integra�on of social media content crea�on to investolds.ca; property.investolds.ca; and

2. SOCIAL MEDIA:
• Develop and manage social media accounts, content, and communica�on (ownership of daily inquiries) for

managing business visita�ons and interviews in coopera�on with Business Development Advisor to capture
story content.

• Manage Business Content Database by sourcing and compiling content on business; training, webinars,

• Develop and execute promo�onal campaigns for business / economic development projects and programs

• Assist with and atend business / economic development events, as required, to capture content.
• Update and manage monthly Social Media Content Calendar.
• Work in collabora�on with Communica�ons departments as required.

3. EMAIL:
• Develop and distribute email marke�ng campaigns to boost business / economic development projects /

4. CREATIVE:
• Provide creative design (layouts, graphics, photography, videography, mock-ups for digital/ print

communique / ads /promotions, forms, questionnaires, presentations as may be required (content will be
provided) for public and or government relations / media communications (press releases, briefings and
communique, ads, etc.)

5. REPORT:
• Collec�ng and analyzing digital metrics, iden�fying trends to op�mizing performance of digital pla�orms

and tools. Lead tracking and evalua�on by way of all digital channels to op�mize campaign performance
and maximize conversions. Provide results of analy�cs with insights and recommenda�ons at monthly
storyboard mee�ngs.

• Manage and facilitate monthly 1-2-1 Storyboard and Status Update Mee�ngs to provide: presenta�on of

6. PLAN:
• In collabora�on with the BDA, complete environmental scan of exis�ng promo�onal mediums of business

and entrepreneur services offered in the region to assess effec�veness and iden�fy opportuni�es for
improvement in rela�on to our services.

• Facilitate partnerships with service agencies to op�mize marke�ng opportuni�es.
• Develop communica�ons and marke�ng plan, and related content and brand, for the purpose of

promo�ng the new business / economic development projects and programs to be implemented across
the region.

QUALIFICATION, KNOWLEDGE, SKILL & ABILITY REQUIREMENTS:
Education:
• Successful completion of a bachelor’s degree from a recognized post-secondary institution in digital marketing or

asset.
Experience:
• Minimum of three (3) years’ experience in digital media / graphic design, social media management and analytics

Binder.