Email Marketing Specialist

Come join our Family!
SinaLite is a family owned business which has been operating since 1999. What started as a small 1,200 square-foot print shop which operated a single small AB-Dick printer has blossomed into a company of 150+ employees, containing several million dollars worth of printing equipment, and achieving a yearly sales revenue of 40+ million with over 20,000+ customers across North America.
Job Summary: In this role as an Email Marketing Specialist, you are tasked with accomplishing Marketing activities for the company and any of its divisions through (but not limited to) various forms of digital and traditional marketing, social media marketing projects and more.
Marketing

• Develop and execute comprehensive Email Marketing campaigns, including ad hoc, drip, and targeted campaigns to convert leads and increase customer spend.
• Plan and manage a content calendar for consistent and engaging email content in alignment with overall marketing strategies.
• Implement advanced segmentation and personalization strategies using customer behavior and preferences.
• Utilize analytics to create dynamic email content, aiming to boost engagement and conversion rates.
• Align Email Marketing with the customer journey map, focusing on nurturing and conversion at key touchpoints.
• Collaborate with internal teams to enhance the user experience through optimized landing pages and funnel strategies.
• Employ tactics for email list growth and maintain list hygiene to ensure a high-quality subscriber base.
• Stay abreast of Email Marketing trends, best practices, and compliance with legal standards like GDPR.
• Ensure email campaigns are integrated with other digital marketing channels (social media, PPC, SEO/SEM, etc.).
• Focus on creating mobile-optimized, accessible emails compliant with email service provider regulations.
• Monitor and report on key metrics of email and digital marketing campaigns, assessing ROI and KPIs.
• Regularly gather feedback, conduct experiments, and brainstorm new growth strategies for continual improvement.

Requirements

• At least 3 years of experience in planning, executing and optimizing Email Marketing campaigns
• Proficiency in Email Marketing platforms (e.g., Klaviyo, Mailchimp, Constant Contact).
• Strong understanding of HTML/CSS for email design.
• Experience in optimizing websites, landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Familiarity with laws and regulations related to Email Marketing, such as CASL, CAN-SPAM Act.

Benefits:What we offer:

• Employer Paid Benefits including but not limited to: Health, Dental, Life, and Vision.
• Employee/ Family Assistance Program
• Wellness Program
• Employee Savings Program
• Room for growth and advancement
• Company sponsored learning
• Employee appreciation events
• And more!

Want to get a better sense of who we are and what we do? Check us out on Glassdoor! Review employee testimonials and employee driven content including videos and photos!;
https://www.glassdoor.ca/Overview/Working-at-SinaLite-EI_IE1520650.11,19.htm?countryRedirect=true
SinaLite is committed to providing equal employment opportunity for all persons regardless of race, sexual orientation, family status, ethnic origin, colour, sex, age, marital status and/or disability. We are committed to treating all persons with dignity, independence, integration and respect. Alternative formats of this position are available upon request.