AddressAs the Global Brand Specialist for Can-Am Motorcycles, you will play a pivotal role in shaping, developing, and promoting the identity of our iconic brand as we lead the charge into the future, electrifying motorcycles and bringing excitement to a new generation of riders. Your expertise will be instrumental in delivering marketing projects, ensuring a consistent brand identity and compelling storytelling across various global channels, and fostering unique and meaningful connections with our consumers.
Reporting to the Global Brand Strategy Manager and collaborating with the Brand Creative Lead, you will be a key player in launching products, constructing campaigns, and ensuring alignment with diverse teams such as product development, parts and accessories, apparel, etc.
This role demands a strategic and creative mindset to drive brand awareness and engagement, coupled with top-notch project management and communication skills to bring our vision to life.
The ideal candidate must deeply understand the motorcycle culture and landscape in Europe and North America. Being a rider is an asset.
YOU’LL HAVE THE OPPORTUNITY TO:
- Develop and execute marketing and brand plans aligned with business priorities.
- Lead and coordinate all aspects of project management from briefing to execution, within budget, allocating resources effectively and adhering to timelines.
- Ensure integration with the overarching holistic plan for the brand, aligning objectives, strategies, tactics, and KPIs.
- Bring innovative ideas to elevate the consumer experience rooted in Can-Am branding and values.
- Build strong connections and collaborate with key stakeholders inside and outside the organization, including multidisciplinary teams, expert teams, product teams, and partner agencies.
- Evaluate and solve problems that may arise during project realization by providing creative solutions.
- Be a subject matter expert regarding our products and ensure brand guardianship.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- +5 years of experience working in marketing for a brand or on the agency side.
- A strong understanding of brand marketing, content development, and digital marketing.
- Proven experience in managing marketing projects; comfortable when giving/receiving constructive feedback.
- Entrepreneurial spirit with self-motivation and strong organizational skills to manage simultaneous projects and deadlines.
- Meticulous attention to detail and a commitment to excellence.
- Knowledge of written, video, photo, and digital production.
- Proficient in English with excellent writing skills; other languages would be an asset.
- A proven team player capable of working with multiple partners and across different time zones.
- A genuine passion for the ride!
This role is based at our Montreal or Sherbrooke office.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
- Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
- Generous paid time away: winding down is as important as creating the future of recreational products.
- Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered.
- Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
- Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.
What about some feel good extras:
- Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
- Summer schedule: time flies at BRP, so we hit pause to enjoy it.
- Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
- Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
- Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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