Growth Marketer - Socrative

About Us

At Showbie, we’re building tools to help teachers transform their classrooms by delivering faster, more engaging, and more impactful personalized feedback and assessment to their students. Our apps, Showbie and Socrative, are used by millions of teachers and students in classrooms worldwide.

We are proudly based in Edmonton, Canada, and we have a global team located across Canada, the United Kingdom, Sweden, and Norway.

We are comprised of people who are passionate about empowering educators to build a meaningful connection with every learner. Our values of tenacity, caring, and curiosity guide our attitudes and actions each day.

As a Growth Marketer at Socrative, you will play a pivotal role in developing and executing strategies to drive the conversion, activation and growth of our user base. The ideal candidate will have a proven track record of improving conversion rates throughout the funnel, and scaling user acquisition through various channels.

Key Responsibilities:

• Develop and implement strategic growth strategies that accelerate and increase user conversion, product engagement and user growth.
• Funnel optimization - you’ll utilize analytics to explore and identify funnel drop-off points and make data-driven decisions to support strategies for improvement.
• Design and execute impactful marketing campaigns across a variety of channels.
• Create compelling content for email campaigns, in-app messaging, and the Socrative website to support funnel optimization and promote new Socrative features.
• Regularly analyze and report on campaign performance, providing insights and recommendations for continuous improvement.

Qualifications:

• Strong track record in growth marketing with demonstrable results in improving conversion rates, engagement rates, and scaling user acquisition.
• Design and implement comprehensive growth strategies to increase conversion, trial signups, user activation, and user signup.
• A natural curiosity and exceptional data analysis skills - you have the ability to derive meaningful insights from a variety of data sets, and action those insights in a data-informed manner.
• Excellent copywriting and the ability to develop engaging and informative content across various channels, with a particular focus on email campaigns, in-app messaging, and website content.
• Develop initiatives to increase user engagement within the product and launch new features to improve user awareness and usage of new features.
• Regularly report on the progress and effectiveness of marketing campaigns and strategies to both internal teams and the management team.
• Exceptional project management, collaboration, and communication skills.
• Creative and problem-solving mindset with a focus on continuous iteration and innovation.

Requirements:

• 3-5 years of proven experience in growth marketing or a related role
• Proficiency in Google Analytics, Google Tag Manager, Wordpress CMS

Bonus Points:

• Experience in web design, additional web analytics software (e.g., Microsoft Clarity) is advantageous.
• Familiarity with communication/messaging tools (such as Intercom or Braze)
• Familiarity with product analytics tools (such as Amplitude or Heap)

What You Can Expect From Us

This role is based in: Canada, working 100% remotely (office access is open should you be in Edmonton)

The proposed annual salary is $70,000 - $85,000 CAD/year.

• At Showbie be 100% yourself. We like it that way. We welcome all team members (and candidates) and celebrate your diverse voice. Regardless of race, gender, orientation, sexual identity, economic class, ability, disability, age, religious belief, or status, we want to meet you!
• Remote-first forever; considering a big life change? Want to try working from another country? We will work with you to allow you to work from wherever.
• The autonomy to make decisions and execute them. We’re growing, but we’re a small team. Everything you do makes a difference and your input will always be celebrated.
• Transparency. You will always be kept up to date on the company strategy through monthly town halls.
• We offer a flexible work environment. Work from the office (if you’re in, or visiting Edmonton), a coffee shop, or from home, or any combination that makes you comfortable. Because sometimes you do your best work in your slippers.
• We value work-life balance. When we're at work we're excited and focused on building a great product. We also know that going “home” (or simply closing your laptop) and not working weekends or Holidays makes us even more excited to come to work and do great things.
• While we take government holidays off, if they aren't ones that align with your personal or cultural beliefs, we have a swapping program that ensures you get the days that work best for you.
• Casual afternoon socials, monthly team events, hackathons, awesome Holiday parties, and a team that actually likes to hang out with one another.

Check out our Work at Showbie page to learn a little bit about our company culture and the benefits we offer to our team. We pride ourselves on a company culture that values the whole you. We like to have fun as much as we like to work.

Please note, we will only contact successful applicants about progressing through our interview process. In full transparency, our interview steps typically look a bit like the following (with the caveat that it might be a shorter process):

• Step 1: Phone chat: 30ish minutes with either a team lead or someone from our People team to ensure qualifications and alignment of expectations.
• Step 2: A little bit of homework - this is a take-home assignment so take your time and don’t sweat about us looking over your shoulder while you complete it. We want to get a sense of how you think and solve problems.
• Step 3: “Panel” interview - have a conversation with the people whose team you might be working with. They want to discuss your homework and get to know you more. Team connection is super important to us because ultimately, you will work with these people every day.
• Step 4: Values chat - you’ll meet with our VP People Operations or another senior manager to ensure it’s a fit on both sides. We get it, sometimes in an interview you don’t get to ask all the burning questions - now is your chance!
• Step 5: References and possible background check - we will always ask permission and give you more details about this step after our Values chat.
• Step 6: It’s offer time!

• This process is subject to changes but we will always ensure you know what to expect and when you can expect it - we want you to feel comfortable through this process.

**Don't meet all the expectations, or experience requirements listed here? Please apply anyways!

***If you need any accommodations during the interview process (whether it be tools, time, or accessibility requests - please don’t hesitate to let us know!)