Integrated Demand Team: Content Lead - Office Of The Coo

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JOB DESCRIPTION 

Team Overview 

The role of theIntegrated Demand Team is to develop end-to-end marketing programs that deliver demand to the business.  The Global Integrated Demand Team collaborates with the Solution Marketing and Management teams (CMSO) to identify demand objectives, the Regional & Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business’s demand needs. 

The Role 

Integrated Demand Team: Content Lead – Office of the COO 

Key responsibilities: 

• Customer-centric content strategy to deliver Integrated Demand Programs outcomes and KPIs​ 

• Works with Studio SAP and CMSO team to curate, source, and refine program content (promotional assets and offers) for programs 

• Drive the global strategy and optimization for program content plans while maximizing the impact for the business​ 

• Strategizes with channel leads on where to promote content and where it fits within the buyer’s journey    

Key tasks and deliverables: 

• Deliver in partnership with Studio SAP, CMSO and other key stakeholders primary, promotional and solution content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, etc. 

• Support the budgeting process with forecasting and staying within 2% of allocated content budget 

• Continually measure content effectiveness to build high-performing content for the right audience and channels 

• Publish content in Digital Library and ICE and regularly present content plan updates to stakeholders 

• Work with localization team to translate content into various languages 

Experience & Key skills 

• Minimum 6-8 years of B2B or B2C digital, high-tech marketing experience 

• Knowledge of Account and Industry Marketing, Enterprise Resource Planning (ERP) and Digital Supply Chain (DSC) solutions 

• Understanding of the challenges facing COO/Operations audience when migrating from on-premise to cloud environments and the benefits achieved 

• Strong written & verbal communication skills  

• Must be proficient in marketing automation tools and their application for demand generation programs 

• Strong collaboration skills 

• Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs 

• Must be able to understand, critique and give feedback on content design and delivery methods 

• Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan 

Education and Qualifications 

• Bachelor’s degree or equivalent required 

Location 

• Global

#joinMSO

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SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 128,600 - 299,500 CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAPNorthAmericaBenefits.com ​

Requisition ID: 389436  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid