AddressWe're on the lookout for a Lead, Consumer Engagement, North America, reporting to the Manager, Consumer Engagement, Sea-Doo, NA. As a pivotal team member, you'll play a crucial role in propelling the Sea-Doo brand to another level contributing to the launch of a new product category and actively contributing to the 360-consumer acquisition plan.
YOU’LL HAVE THE OPPORTUNITY TO:
- Drive holistic consumer growth: Integrate business objectives into marketing strategies to boost customer acquisition, reach, and conversion across all customer journey touchpoints while working closely with cross-functional teams.
- Optimize the customer engagement strategy: Implement a results-driven marketing strategy, integrating top, mid, and low funnels for a seamless customer journey, contributing to a 360 marketing plan and objectives across various media channels.
- Drive strong customer lifetime value: Develop consumer marketing plans that include new units, accessories, and apparel to enhance lifetime value
- Deploy brand campaigns: Spearhead the creation of campaigns aligned with the brand messages and resonating with consumers at the right time and across various touchpoints.
- Support regional growth plans: Collaborate with cross-functional teams and influence the use of Co-Op dollars to create one seamless marketing campaign to achieve business results.
- Manage projects: Help create and manage campaigns and go-to-market plans in a planned and structured manner, defining the scope, responsibilities, timeline, and budget for specific tasks. Tightly control deliverables, costs, and the quality of the execution.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- Strategic mindset: A bachelor’s degree in marketing or a related field coupled with 4+ years of relevant B2C marketing experience, showcasing strong strategic thinking.
- Branding mastery: In-depth understanding of brand positioning elements, the product life cycle, and a passion for compelling storytelling.
- Collaborative approach: Demonstrated collaboration skills, navigating a matrix organization, and managing external vendors and agencies.
- Analytical flare: Exhibit critical thinking and analytical skills to evaluate the effectiveness of engagement initiatives and adjust strategies accordingly.
- International exposure: Experience in a domestic or international setting is an asset, reflecting your adaptability and global perspective.
Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
- Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
- Generous paid time away: winding down is as important as creating the future of recreational products.
- Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered.
- Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
- Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.
What about some feel good extras:
- Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
- Summer schedule: time flies at BRP, so we hit pause to enjoy it.
- Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
- Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
- Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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