Address
Form of work
SalaryDepartment: Commercial – Ecommerce
Reports to:Manager, Lifecycle Marketing & CRM
Location: North Vancouver, B.C. or Remote
Your Opportunity at ARC’TERYX:
As a Lifecycle Marketing and CRM Specialist, you will support the deployment of Lifecycle Marketing programs, ranging from retention to post-purchase with a focus on instilling loyalty within our growing customer base. You will support the team in developing customer journeys, researching/implementing program improvements, and executing campaigns in support of the digital commerce objectives.
This role can be hired remote. Business operations occur on PST timezone. The ideal candidate would be able to be in the office one day per month.
Meet Your Future Team:
The CRM team uses a customer-led strategy to build meaningful relationships with our guests. We recognize that different approaches work best for different guests at different points in their journey with Arc’teryx. Working closely with many other teams, we are passionate about people and strive to put the customer at the centre of every decision we make.
If you were the Lifecycle Marketing and CRM Specialist now, here are some of the core activities you would be doing:
- Implementing, auditing, and optimizing Lifecycle Marketing automated programs using Salesforce Marketing Cloud Journey Builder and Automation Studio
- Supporting day-to-day execution of email marketing campaigns across a variety of channels including set-up, building templates, audience segmentation, QA, and deployment of campaigns
- Leveraging Salesforce Marketing Cloud and email automation tools to develop content strategies that maximize customer retention, lead nurturing, and up-sell programs
- Collaborating with large, cross-functional teams (ie Technology, Creative, Merchandising, Retail, etc) to deliver success in campaigns and lifecycle automated programs
- Implementing user feedback to improve the CRM program’s personalization and segmentation for retail and ecommerce channels
- Optimizing scalable efficiency in multi-channel automated programs using best practices
- Executing and analyzing A/B tests to increase campaign performance across a variety of lifecycle programs
Here are some of the things you could be working on in the future:
- Supporting the Manager, Lifecycle Marketing and CRM with the retail POS project, identifying CRM and guest journey opportunities and assisting with implementation
- Implementing UX research methodologies to predict user behavior, optimize layouts, improve functionality, and tailor the users omnichannel experience
- Utilizing customer research and Voice of Guest to improve the CRM UX
- Identifying tactics to drive advanced consumer experiences using personalization and triggered-based message approaches
- Using data, A/B testing and campaign optimization to improve specific business goals
- Supporting the Manager, Lifecycle Marketing & CRM in the development of member engagement strategies for the Retail email channel that reflect an understanding of guest needs and intent
Are you our next Lifecycle Marketing and CRM Specialist?
- You have a Bachelor’s degree in business, marketing, or communications or a related field
- You have 2+ years’ experience in Lifecycle Marketing, CRM, or retention marketing
- You can work autonomously, while collaborating with others during daily meetings and standups
- You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
- Attention to detail is one of your key strengths.
- Experience configuring/managing CRM campaigns, wireframe automation, and marketing automation platforms (i.e. Salesforce Marketing Cloud, Figma)
- You have demonstrated ability to quickly adapt to new tools and processes
- You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
- Highly skilled in Adobe XD/Figma, HTML, CSS, and UX design
- You are always thinking in the shoes of the customer / consumer
- You are always thinking of Arcteryx.com in a global, sustainable fashion; finding initiatives that work both globally and for the long term
- You are innovative and creative, with a logical and methodical approach to problem solving
- You are a strong communicator who can work with cross functional teams from other channels of the business
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it
- You are results-driven and have a passion for pursuing audacious goals
$69,000 - $86,000 a year
A reasonable estimate of thepay range is $69,000 - $86,000 CAD at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training.
Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
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