Manager, Digital Asset Management

What you 'll do

As part Enterprise Content Management team (part of the Digital team), the Manager, Digital Asset Management is responsible for overseeing the Asset Management for the Enterprise including but not limited to product assets (images, video, manuals etc.), flyers, web banners, in-store display, photography, and creative project files for all Canadian Tire's Family of Companies and brands. With many integrations to digital and marketing platforms including our websites, the Manager is responsible for ensuring assets have the right metadata and taxonomy that powers our growing content marketing automation capabilities across channels.

This role will be responsible for:

• Operate as the DAM system Asset Management operations lead and act as the gatekeeper of the DAM ensuring high quality of assets and content, recommend and implement processes and workflows, and maintains consistency and DAM governance standards.

• Manage a team of 8 full-time Digital Asset Management Analysts, freelance support, as well as leading a third-party tagging partner, while delegating a high volume of operational and project related tasks and projects.

• Lead the intake and metadata tagging and publishing of Digital Assets (product assets, photos, videos, media and web banners, logos, flyers, in-store display, working files, etc.) for all internal and external partners, while considering all governance policies, security and access, and downstream systems requirements.

• Lead product asset standards for product suppliers (e.g., website product images/videos/manuals), content creators, and agencies, to ensure best-in-class content is available for our website product pages, and other downstream channels impacted.

• Lead the Digital Asset Management Service Desk for the organization supporting a very heavy volume of requests including asset uploads, issue resolutions, asset change requests, and various technical support tickets.

• Support the new product instruction process across retails brands alongside our Product Content Team to ensure images, videos, and manuals are correctly displaying on our websites and other channels.

• Lead the onboarding, training and support of cross-functional teams to the DAM and problem-solving solutions for their workflow to limit additional work for the DAM team and the partnering teams.

• Manage the rights and permissions of assets and Asset Management systems, while conducting regular asset and security audits to ensure assets are relevant and appropriately cataloged and tagged while adhering to the right security protocols.

• Lead the data and asset migration process from various legacy DAMs or servers, cleaning and mapping assets prior to ingestion and quality control checks after migration.

• Look at ways to automate and optimize parts of the process so that an increase in volume can be operationalized. This can include developing scripts that bulk edit assets via the DAM API.

• Develop DAM training materials, governance documents and policies while ensuring cross-functional teams are familiar.

• Create and maintain reporting and maintenance tasks for DAM usage including, missing product assets, asset utilization, expiring assets, assets by brand, etc.

• Work with the Product Manager, Content Management Capabilities (also part of this team) to make improvements to the DAM Platform.

What you bring

• University degree is required.

• 8+ years of experience working in a Digital Asset Management or related fields.

• 2+ years having direct-reports and managing a team is required.

• Strong experience successfully leading a very high-pace and high-volume team with an act for being able to keep a team efficient and keep up to our various SLAs.

• Experience working closely with eCommerce, creative, marketing, and merchandising teams in a retail environment is a strong asset.

• Strong experience maintaining and administrating enterprise-scale Asset Management systems (DAM) with many complex integrations is required (Example of integrations: Hybris Commerce Cloud, Stibo STEP PIM, Akamai Media Manager, Adobe Experience Manager, Salesforce Marketing Cloud, YouTube, Social Media Platforms etc.)

• Ability to quickly learn new technology, use technology to solve problems, and foster an environment of constant change and iterative improvements.

• Experience with managing change management while onboarding new teams with DAM support within a large matrix organization.

• Experience developing basic scripts to automate repetitive tasks in the DAM (e.g. Python, Java etc) is a strong asset.

• Strong proficiencies in metadata and asset taxonomy standards development, developing permissions and rights management guidelines, and overall DAM documentation for end-users.

• Outstanding problem solving and analytical skills with the ability to turn findings into strategic recommendations and actions. Proven track record of finding solutions to complex problems around managing assets with complex integrations.

• Highly motivated, organized and detail-oriented with good problem-solving skills.

• Strong understanding of creative creation and production processes, and/or ecommerce

• Great written and oral communication skills in English. Bilingual (French) is a strong asset.

• Familiarity with publishing and organizing media assets websites and social media channels an asset.

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.