Marketing and Solutions Senior Specialist, SAP Business Technology Platform

We help the world run better
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Marketing and Solutions Senior Specialist, SAP Business Technology Platform
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.
Position Overview:
The SAP Business Technology Platform (SAP BTP) Marketing and Solutions organization creates compelling positioning, messaging, and content to help buyer’s buy and sales sell. The team acts as buyer and market experts in the platform and technology space influencing and supporting solution innovations, marketing strategies, integrated demand programs, and external company perception.
The platform market is growing and evolving rapidly as organizations rely on technology to fuel digital transformation, integrate SAP and third-party systems, gain insights from data to enable applications that drive essential business processes, and delight end users. In this role as Marketing and Solutions Senior Specialist for SAP Business Technology Platform, your primary focus is to be a market, audience, and subject matter expert in the platform and cloud infrastructure domain, creating compelling positioning and messaging, driving product innovation, and creating business plans and content targeting key buyers and users including Developers, Enterprise Architects, C-level IT executives. This is an exciting opportunity to be a core part of the team driving growth for SAP’s next generation of cloud capabilities and work collaboratively across Marketing and Solutions, Product, Sales, and Engineering teams.
Key Responsibilities:
-Market and Business Situation - Understand the market economics, whitespace and opportunities, and business objectives in target markets
-Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities. Deliver recommendations to the field.
-Demand Generation Planning - Contribute to Integrated Marketing Management on program build through messaging, positioning, content, offers and respective solution/industry expertise
-Thought Leadership and Evangelism - Serve as a public voice to the market, and act as a solution evangelist
-Product Innovation - Advocate for the customer and provide market insights to influence and drive product innovation
-Value Proposition - Create compelling and differentiated positioning, messaging, and personas for key buyer audiences
-Technical Marketing – Provide guidance and insight to help streamline and simplify commercialization of SAP BTP
-Develop Core Assets and Offers - Develop customer and partner facing assets and ensure respective rollout and availability to marketing program managers and digital execution teams
-Customer Success – Help recruit and create compelling customer references and submissions for customer awards (SAP, industry, and analyst)
-Influencer/ Analyst Management - Perform activities to support strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e., social media) to deliver thought leader messages into the market.
 
Requirements:
-Bachelor’s degree (or equivalent) in a technology or engineering field, and B2B marketing
-5+ years solution/product marketing/management experience in the B2B software industry
-5+ years in content creation of strategic and customer facing assets.
-Strong understanding and usage experience with platform technologies such as: BI/analytics, integration software, application development tools, Platform-as-a-Service and AI technologies
-Track record of building strong customer and/or partner relationships
-Analytical mind-set, and innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal
-Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams
 
LOCATION:  Open to the US
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careerssap.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 87,100 - 190,100 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.  SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link:  SAP North America Benefits.
Requisition ID: 383739  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid