AddressJob Description
Description
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
Location: Montreal or Toronto
What will you do?
The Marketing, Brand Strategist is responsible for taking a leading role in the strategic development of Air Canada’s brand. This innovative leader is responsible for collaborating with internal stakeholders to develop strong brand positioning, drive the annual planning process and deliver sound brand marketing strategies.
What will you find with us?
- Balanced lifestyle: Embrace the advantages of a hybrid work setup, where you can work remotely 2 days each week. Enjoy work/life balance with a schedule that respects your evenings and weekends.
- Travel privileges: Air Canada staff love to travel and we have one of the most generous employee travel programs in the industry. You will be eligible for travel privileges for yourself and other eligible persons once you’ve completed twenty-eight (28) weeks of service.
- Wellbeing: We value your wellbeing which is why we offer a wide variety of benefit plans, including health and dental, for you and your family.
- Training and development: We give you tools to help unlock your full potential.
Your key functions:
- Evolve the brand architecture, positioning and strategy to maintain relevance and competitive advantage.
- Define and drive an integrated brand planning process, aggregating relevant information from various branches across the organization.
- Conduct market research, consumer focus groups, and competitive landscape reviews to identify insights, brand perception, pain points, trends and innovations, opportunities, and gaps.
- Lead ideation sessions, facilitate planning sessions and discussions.
- Contribute to the development of integrated marketing campaigns that align with the brand strategy and overall goals.
- Align our content marketing efforts with our brand strategy.
Essential skills for success:
- Entrepreneurial and Innovative Thinker
- Highly Collaborative
- Effective Project Leadership Abilities
- Adaptable to Fast-Paced Environments
- Decision-Making Accountability
- Proficiency in Managing Concurrent Projects
- Relationship Nurturer
- Detail Oriented and Analytical
- Excellent Presentation Skills
- Leadership Mindset
- Positive Attitude
Qualifications
Your Qualifications:
- University degree in Business, Marketing or Communications or equivalent
- Minimum of 5+ years relevant Marketing experience
- Bilingualism is an asset, but not required (English and French)
Conditions of Employment:
Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements:
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and inclusion:
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Join us in shaping the future of our brand.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
