Marketing Director

Work setting

• Urban area
• Business
• Management

Responsibilities

Tasks

• Train and supervise staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Plan and control budget and expenditures
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Act as spokesperson for an organization
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Develop, implement and evaluate communication strategies and programs
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases

Supervision

• 1 to 2 people
• 3-4 people

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Spreadsheet
• MS Windows
• MS Office

Additional information

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Team player
• Dependability
• Reliability
• Creativity
• Quick learner
• Ability to multitask

Benefits

Health benefits

• Health care plan