Marketing Product Development Specialist 2

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people like you to help us. A career at BC Hydro is meaningful and provides you the opportunity to be part of a talented,
inclusive, and diverse team. We offer a healthy work-life balance, competitive wages, a comprehensive benefits package,
and training opportunities to support you in your career growth. We're proud to be ranked as one of B.C.'s Top Employers
and one of Canada's Best Diversity Employers.
We invite you to join us as we build an even cleaner B.C. We welcome applications from all qualified job seekers. If you’re a
person with a disability, please let us know as adjustments can be made to help support you in your application process.

Marketing Product Development Specialist 2

Number of positions: 2 Job Location: Dunsmuir 05

Employment type: Permanent Region: Lower Mainland

Hours of work: Full-time (37.5 hrs/wk) Flexible Work Role: Hybrid

Annual salary: $ 75,800.00 - 81,700.00

What you'll do

• Develops and implements marketing plans and strategies for new and existing products by: analyzing and assessing

market and product data, energy management strategy, brand messaging and other factors; analyzing risks and financial
viability for various product strategies; determining product objectives, targets and strategies; presenting and
recommending product plans; developing product budgets and performance monitoring methods for approved product
development plans and initiatives; monitoring to ensure sales, promotion and product delivery targets and goals are being
achieved; discussing and modifying strategies and tactics with reporting manager to achieve goals as appropriate.

• Participates in and/or oversees with reporting manager the development and implementation of marketing plans for events

and campaigns to promote various products by: analyzing and assessing marketing and product data, corporate strategy,
brand messaging and other factors; analyzing risks and financial viability for various product strategies; determining event
objectives, targets, strategies and budgets and performance monitoring methods; assists in the project management over
the planning, implementation and problem solving for events; reviews contractor and other invoices for payment.

• Provides ongoing performance measurement for various products by: analyzing revenues, expenses, sales activity, brand

awareness and messages and other measures for variances; adjusts product marketing strategies as appropriate; prepares
reports, recommendations and makes presentations to Conservation & Energy Management (C&EM) staff regarding
product sales/promotion performance and/or weaknesses; discusses and modifies product delivery changes with product
delivery staff.

• Conducts and/or oversees market, technical research and/or pilots to support the development or study of new/revised

products; provides direction to others conducting research; reviews, interprets and uses research results to position
products accordingly; reviews and approves consultant invoices.

• Meets with various teams to discuss and ensure the strategic direction, processes, policies and procedures, brand

messaging, targets, objectives and expectations of new or revised product are known and understood; conducts product
evaluations and studies; determines program evaluation, data capture, download, reporting and related requirements;
intervenes as required for assigned products to ensure targets and objectives are achieved.

• Discusses, analyzes and determines market segmentation data, reports and energy management related information

needs and requirements with C&EM managers, sales staff, marketing analysts, representatives and others to provide,
enhance and improve market and customer intelligence to support new and existing products.

• Maintains currency with product technologies, trade ally markets, customer segments; attends conferences, trade shows

and maintains contacts with trade and industry representatives.

• Provides technical direction to other workers participating on assigned Product Development and implementation projects;

prepares and presents product implementation sessions.

• Performs minor duties related to the above duties, which do not affect the rating of the job.

What you bring

• Marketing, product planning and implementation, market research, statistics, promotional strategies and implementation,

measurement and monitoring techniques and methods, project management, team leadership, marketing & sales
techniques, analytical methods, budgeting, financial management and control methods, planning and organizing
procedures, methods and techniques, computer and related applications and modelling software, report writing knowledge
is typically acquired through completion of a university degree in Business Administration or Commerce with a marketing
major combined plus BC Hydro in house courses in the CDS platform and applications and internal financial planning,
management, control systems policies, procedures and practices.

• A minimum of 4 years experience in a progressively more responsible marketing position in a large organization involving

Product Development and management, market research and analysis and complex market dynamics. Well developed oral,
written, presentation and interpersonal communication, analytical and teamwork skills.

What we offer

• A comprehensive benefits package
• A minimum of 15 paid vacation days
• A lifetime pension
• Flexible work model, depending on your role type
• Training and development courses

For more information on the benefits we offer, visit bchydro.com/benefits.

What else you should know

This position is affiliated with the Movement of United Professionals union (MoveUP/COPE). http://moveuptogether.ca

• These are two full-time regular opportunities. 1 position will support the social housing portfolio. The 2nd position will

support the Transportation portfolio.
Don't forget to update your Candidate Profile with your current resume and copies of your certifications. If applicable,
include your Trades Qualification. This will ensure we have all the necessary
Don't forget to update your Candidate Profile with your current resume and copies of your certifications. If applicable,
include your Trades Qualification. This will ensure we have all the necessary information to assess your application without
any delays.

Date Posted: 2024-02-05 Closing Date: 2024-02-25

For internal use 51620020