Online Marketing Manager

Work setting

• Urban area
• Various locations
• Willing to relocate
• Rural area
• Business

Budgetary responsibility

• $100,001 - $500,000

Responsibilities

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare sports, literary, performance or other contracts

Supervision

• 3-4 people

Experience and specialization

Area of specialization

• Business analysis
• Advertising
• Business services
• Communications
• Customs services
• E-commerce
• Market research
• Marketing
• Public relations

Additional information

Transportation/travel information

• Travel expenses paid by employer
• Valid driver's licence
• Vehicle supplied by employer
• Willing to travel
• Willing to travel cross-border
• Willing to travel for extended periods
• Willing to travel overnight
• Willing to travel regularly

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Overtime required
• Tight deadlines
• Work under pressure
• Large caseload
• Large workload
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Benefits

Financial benefits

• Bonus
• Mileage paid

Other benefits

• Free parking available
• Learning/training paid by employer
• Paid time off (volunteering or personal days)
• Team building opportunities
• Parking available