Product Marketing Coordinator

Sector: Marketing, Dealer Services; Working Environment: Hybrid working condition, there would be an expectation to be in office once every two weeks and as required  Location: Greater Vancouver and Lower Mainland; Status: Permanent; Start Date: As soon as possible

Are you someone who is detail oriented and have great communication skills? We are looking for a Product Marketing Coordinator to join our close-knit Dealer Services Marketing Department. In this role you will assist with the implementation of new initiatives and marketing programs.

In addition to supporting the development of programs which includes the creation of point of sale materials, you will also support marketing initiatives as they relate to advertising, editorials, brand awareness and award programs, as assigned by the Marketing Director. 

What Will I Be Doing?

Product Marketing, Creditor Insurance and P&C Products: 

• Assist in supporting the creditor and P&C product portfolio with such elements as rate tables, forms, product and policy manuals, presentation & training materials, brochures and point of sale items 

• Monitor competitors and gather and analyze competitive product offerings to identify the division's strengths and weaknesses 

• Work with stakeholders to determine product and system requirements utilizing the Agile methodology 

Company and Training Materials: 

• Ensure documentation of product forms, contracts manuals, agreements and product training material are consistent with the Dealer Services brand - includes proofing and formatting PowerPoint presentations, training binders, newsletters, organizational charts and corporate material for proposals as required

Advertising and PR: 

• Assist in the implementation of annual advertising and editorial calendar – seeking out editorial opportunities, researching topics, and proofing and formatting copy on behalf of the sales staff 

Sales Contests: 

• Administer, coordinate and communicate the program for extended warranty sales contests - includes consulting with the EW Product Head to determine the regional sales contest, creation of marketing collateral, distribution and communication of contest rules 

Product / Industry Knowledge: 

• Maintain intermediate-level understanding of all Dealer Services products. Keep informed of new developments in the insurance, finance, and vehicle marketplaces as well as marketing techniques through publications and contacts 

• Assist Specialist, Product development manager and/or Marketing Director in product development projects

• Assist in updating and documenting the dealer services policy and forms catalogue and update the content library (SiteCore) and the internal directory (LAN) to ensure cross division access. Monitoring of the group email box. Maintain Competitive access database. Assist in fulfillment and distribution of certificates, forms and POS with sales regions, partners including dealer groups and OEMs.

• Monitor the department group email box, answer sales field and stakeholder department product inquiries

• Assist in compiling information to annual Financial Institution product submissions.

Special Projects: 

• As assigned by the Marketing Director, Product Development Manager or Product Marketing Specialist as required.

What are We Looking For:

• University degree in marketing or a related discipline

• 3 to 5 years’ experience in a marketing role 

• Industry experience is an asset - experience with creditor insurance, service contracts, general insurance 

• Understanding of design, advertising, promotion and presentation, as well as print production processes 

• Advanced MS Office skills (Word, Excel, Access and PowerPoint) 

• Strong interpersonal, problem solving, creative thinking, and analytical skills 

• Excellent oral and written communications skills 

• Exceptional organizational skills 

• Fluency in English and French would be an asset

What iA Offers:

• A competitive compensation plan that also includes an annual bonus for all permanent employees

• We value and encourage our employees to have a good work life balance and so on top of vacation we offer Personal Leave Days

• To encourage an active and healthy lifestyle, we have a generous Wellness plan that covers physical activity and wellness expenses.

• A medical and dental plan for our employees and their dependents as well as a Health Spending Account to cover costs not covered by our plan

• A Defined Benefit Pension plan to take care of you in retirement.

• A home office equipment program to ensure that you have the best working environment.

• Participation in our Share Purchase Plan with matching contributions from iA

• Your development and continuous improvement are important to us! We offer an Education Assistance Program to ensure you have the tools and knowledge to grow your career here at iA.

Compensation

The typical hiring range for this position is from $57,000 to $65,000 annually; the base pay offered may vary depending on skills, job-related knowledge, experience, and internal equity. All permanent employees of iA are also entitled to an annual bonus.

At iA, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions.