Sales And Marketing Manager

Budgetary responsibility

• 0 - $100,000

Responsibilities

Tasks

• Develop promotional materials
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Answer written and oral inquiries
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Gather, research and prepare communications material
• Co-ordinate special publicity events and promotions

Supervision

• 5-10 people

Experience and specialization

Computer and technology knowledge

• Data analysis software
• MS Windows
• MS Access
• MS Excel
• MS Word
• MS Outlook

Area of specialization

• Advertising
• Customs services
• Market research
• Marketing
• Sales
• Interactive/new media