Senior Digital Marketing Specialist

LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.
Consistently named one of Canada's Best Employers by Forbes, LifeLabs has also been recognized for having an award-winning Mental Health Program from Benefits Canada. The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust.  Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of empowering a healthier you.
Reports to: Senior Manager, Digital Marketing
Purpose of the Role The Sr. Digital Marketing Specialist is responsible for strategizing, executing, analyzing and optimizing LifeLabs digital ecosystem. This includes end-to-end management of marketing plans and establishing new digital platforms/tools to enable Digital Marketing efficiencies and meet business/sales goals. 
The position is responsible for overseeing the execution of all paid promotions for LifeLabs as well and expanding on data tracking and analytics capabilities for reporting and optimization. 
This role will work cross-functionally with partners in communications, IT, product management, legal, privacy and the broader General and Advanced Diagnostics team to develop and explore and implement new digital channels and tools to enhance efficiencies in the Digital Marketing team.
This is a Full Time Remote role and can be based either in Ontario or British Columbia.
Core Accountabilities 
-Build, manage and maintain Digital Marketing channels to support LifeLabs organizational objectives. Channels include PSC TV screens, social media, search engine marketing, organic search indexing and LifeLab’s owned digital channels. This includes always-on evergreen campaigns and campaign execution leveraging digital menu to drive revenue, build brand awareness and win marketshare. This incldues both direct execution of digital campaigns as well as leading agency management
 
-This role is the point of contact for all LifeLabs promotion/campaign requests and channel/agency relationship management. The Sr. Digital Marketing Specialist is expected to build marketing strategies and plans based on consumer segments and business objectives. This includes doing market research on trends to Digital Marketing strategy and surveying new channels, features and tools to improve promotional offerings and tools used to create automation and efficiency within the Digital Marketing team
 
-End-to-end development and management of LifeLabs’ Google properties.This involves technical development within platforms, audience creation, tagging, dashboard & event creation, special projects and integration within sales platforms/funnels, marketing channels and website
 
-Analyze campaign reports, make recommendations and optimize campaigns for improvemnets in campaign performance. This role is also incharge of A/B testing with campaigns channels, copy, creatives and budget. The Digital Marketing Manager will budget allocation per channel, portfolio and product and make recommendations based on spend forcast
 
-Performance reporting. The Digital Marketing team has annual revenue targets attached to shopping cart and website monetization projects. The Digital Marketing Manager position is accountable for achieving targets and reporting performance to portfolio managers on a monthly basis. The position also requires delivery of campaign and project reporting
 
Qualifications and Skills
-Post-graduate diploma in Marketing or Business Management
-5-7 years experience in a Digital Marketing role managing Paid Search and Paid Social activities
-Must have Certification in Google Advertising Suite (Google Ads, Display, Video, Analytics, Google Tag Manager etc.)
-Qualified candidates must be experienced building end-to-end digital solutions, execute marketing campaigns and optimize performance on digital campaigns across multiple channels. 
-The role requires Digital Marketing and operational experience as the candidate will be responsible for the marketing, technical maintenance, customer service and revenue reporting for established digital revenue channels. 
-Candidates must be able to implement tags and events on websites and operate GTM (Google Tag Manager) and and build reports/dashboards on Google Analytics. 
-The candidate should have experience working in both business-to-business and direct-to-consumer models – prior experience in a healthcare environment would be considered an asset. 
-Candidates should be able to demonstrate experience connecting campaign execution to revenue generated through digital analytics programming
-Preference given to candidates that have worked in a marketing/advertising agency, healthcare and technology environment
#LI SW1 #INDEED
This is a remote role. 
Hiring Range: 78,300 - 99,800 
The hiring range has been established, however, the final salary recommendation will be determined based off the level of experience, education requirement, external market conditions and internal equity.  
In this position, you will be eligible for Lifelabs annual bonus.
Employee Benefits: 
In this position, you will be eligible to participate LifeLabs’ group benefits plan which is available to LifeLabs employees in accordance with the terms and conditions of those plans. 
Retirement Savings Plan: 
The LifeLabs plans provide members with an easy way to save for retirement. By participating in the plan, you receive contributions made to your account on your behalf from LifeLabs. 
Vacation Entitlement: 
In this position, you will be entitled to vacation. We promote a healthy work-life balance and expect your full vacation to be taken each year.
Employee Wellness: 
LifeLabs offers an award-winning Wellness Program focused on supporting your total health and well-being under our physical, emotional, and financial wellness pillars. We have been recognized in the industry for our focus on mental health supports. 
Employee Giving program: 
Designed to support any employee who donates, fundraises or volunteers for a Canadian Registered Charity or Non-Profit Organization. 
In addition, LifeLabs offers professional development and membership reimbursement, access to preferred rates and discount programs - WorkPerks, Home and Auto Insurance, Costco Membership, etc. - and Optional Health-related Benefits. 
At LifeLabs, we strive to create an inclusive and equitable workplace where our team members and the communities we serve feel accepted, valued, and respected.
In accordance with
LifeLabs’ Accessibility Policy
, the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, your recruiter or email
careerslifelabs
.
We are committed to the ongoing development of our diversity, equity, and inclusion (DEI) program and have taken steps to strengthen our commitment to our team members and customers, to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.
At LifeLabs, we know that we are Stronger Together and that we will benefit from the unique perspectives and experiences that each team member offers.
Vaccinations are highly encouraged at LifeLabs’. Vaccinations may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be fully vaccinated with the current Government approved COVID-19 vaccinations.