Address
Form of workJob Summary
Job Description
What is the opportunity?
The Senior Writer develops and writes new marketing to drive brand awareness and meet marketing business goals across all media channels. Content is created for client-facing and internal audiences. Works with groups of key stakeholders within Marketing and across RBC divisions to define and/or improve content processes and systems.
What will you do?
- Partner with Marketing managers, coordinators and other business partners to understand business needs, propose solutions and write content to meet those needs.
- Interprets writing requests and customers' needs into concrete content for an advertising product; provides support in editorial and copywriting procedures.
- Serves as editor of two newsletters, including working with senior managers to define market-appropriate content, developing content, and overseeing production process. Analyzes newsletter metrics to determine content for future issues.
- Reviews, proofreads, and edits the content of marketing deliverables to ensure accurate and relevant information is delivered on time.
- Foster positive and productive working relationships with key stakeholders, including other Marketing teams and business partners.
- Estimates production costs and oversees work done by external suppliers.
- Takes a leadership role in identifying potential improvements in department processes and systems; gathers appropriate stakeholders to collaboratively work through a solution.
What do you need to succeed?
Must-have
- 7-10 years as a copy writer or content specialist
- Bachelor or Master’s degree in Marketing, Journalism, or relevant field
- Excellent proofreading skills
- Experience managing complex projects with multiple deliverables
- Demonstrated experience writing for digital channels, particularly social media for business
- Customer-service orientation
- Outstanding verbal and written communication skills
- Excellent organizational skills
- Excellent attention to detail
- Demonstrated problem identification, analytical and resolution skills
Nice-to-have
- Experience in Adobe Workfront
- Familiarity with the financial industry
- Experience writing for social media, email marketing and other digital platforms
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Flexible work/life balance options
- Opportunities to do challenging work
- Opportunities to take on progressively greater accountabilities
- Access to a variety of job opportunities across business
Job Skills
Adobe Workfront Work Management Software, Advertising, Brand Awareness, Content Copywriting, Content Evaluation, Content Marketing, Copywriting, Creativity, Cultural Diversity, Detail Organized, Detail-Oriented, Digital Marketing Communications, Editorial Project Management, Effective Written Communication, Finance Industry, Marketing, Professional Proofreading, Social Media Communications, WritingAdditional Job Details
Address:
City:
Country:
Work hours/week:
Employment Type:
Platform:
Job Type:
Pay Type:
Posted Date:
Application Deadline:
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
