Social Media And Engagement Specialist

The Social Media and Engagement Specialist is a member of a broader marketing team responsible for promoting the NWT as a spectacular destination. The purpose of this position is to create meaningful content for the Spectacular Northwest Territories’ Social Media platforms and website; and to ensure the content is accurate, aligned with the Spectacular NWT brand, and engaging for its audience.

Working closely with the Media Relations Specialist and Chief Marketing Officer, the Social Mediaand Engagement Specialist is responsible for developing and delivering meaningful Social Media content for all NWT Tourism’s Social Media platforms including, Instagram, Facebook, X, Pinterest, TikTok, LinkedIn and YouTube .

The Social Media and Engagement Specialist will develop a Social Media strategy annually to outline goals and deliverables for NWT tourism Social Media channels. The Specialist will monitor and report on the performance of each Social Media channel in a quarterly report. These reports will help track NWT Tourism’s key goals and deliverables and measure the success of each Social Media channel.

The position is also responsible for updating and monitoring Spectacular NWT’s website content and ensuring the content is accurate and aligns with ongoing initiatives and consumer campaigns. The Social Media and Engagement Specialist furthermore provides expertise, advising, and support in the growth of establishing an overall impactful social and online presence.

KNOWLEDGE, SKILLS AND ABILITIES

The incumbent must demonstrate:

• Knowledge of the territory and its five regions.
• Experience in content creation for Social Media channels, including reels, TikTok and other short-form videos.
• Competent in WordPress.
• Computer software program skills in Microsoft office suite including Outlook, WORD, and EXCEL.
• Familiarity with CROWDRIFF is an asset.
• Familiarity with ASANA is an asset.
• Ability to work independently and as part of a team, managing many interconnected moving parts.
• Proven oral and written communication skills with polish and careful attention to detail.
• Excellent interpersonal skills.
• Ability to plan, coordinate and implement project activities.
• Ability to work in cross-cultural and multicultural environments.
• Ability to deal with a stressful and demanding environment involving a high volume of work, competitive tourism suppliers and critical deadlines.

QUALIFICATIONS

The level of knowledge, skills and abilities required to deliver all aspects of this position are commonly acquired through a diploma or undergraduate degree in marketing or business administration, combined with two to three years of experience in a marketing position with a Destination Marketing Organization, government tourism office or private sector business. Equivalencies will be considered.

Job Types: Full-time, Permanent

Salary: $62,000.00-$65,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Vision care

Schedule:

• Monday to Friday

Work Location: In person

Application deadline: 2024-02-16
Expected start date: 2024-03-18