Social Media Assistant (Internship)

This BIPOC Foundation Position helps by contributing as an assistant in support of the Social Media channels currently utilized by the organization. It will also include assistance within the BIPOC Foundation Community Platform which is essentially a Social Media platform exclusive to BIPOC Foundation, but which extends to Silicon Valley and various other entrepreneurial communities and their opportunities. To keep good levels of engagement, the Social Media Assistant will be actively monitoring and engaging Twitter, Facebook, and Instagram, commenting with information where appropriate or reporting and escalating to management where necessary.

Reporting to the Volunteer Program Lead and the BIPOC Foundation Relationship Manager, the Social Media Assistant will conduct general tasks such as:

• Assisting to deliver on the organization’s marketing strategy for Social Media
• Assisting to develop content where requested to increase community engagement online
• Creating various brand persona’s and customer profiles / archetypes based on our data
• Utilizing and monitoring the social channels most relevant to the brand on a daily basis
• Responding to specific queries through social networks as assigned by the Relationship Manager
• Monitor and respond to comments and direct messages in a timely manner
• Creating successful Social Media ad campaigns that will generate sales/leads on a project basis
• Working with relevant influencers or complementary brands to grow the company’s social following organically through shares, reposts, and giving shout-outs and thank-yous
• Assisting and working together with the marketing department and graphic designers to create compelling content for publication or campaigns
• Hosting specifically assigned special programs, such as “Instagram Challenges”
• Creating Facebook events for each program once published to main site via program leads
• Making occasional posts to cross-promote relevant events hosted by other organizations
• Assisting Social Media engagement during events, such as Facebook Live and other live posts
• Taking photos at events and uploading albums to Facebook
• Backing up photo albums on department drives and appropriate Google Drive folders

Social Media Assistant Skills and Qualifications

A good Social Media Manager candidate will have most or all of the following skills:

• Excellent oral and written communication skills
• Knowledge of social channels relevant to the company’s success
• Knowledge of Social Media advertising platforms
• Excellent interviewing and copywriting skills
• Ability to work on tight deadlines
• Strong analytical skills and ability to provide reports with key insights relating to performance
• Working knowledge of Hootsuite, Canva, and/or Creative Suite will be highly considered

Job Type: Internship / Co-op
Contract length: 8 months

Benefits:

• Casual dress
• Company events
• On-site parking
• Work from home

Flexible Language Requirement:

• French not required

Education:

• Secondary School (preferred)

Experience:

• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Lethbridge, AB