Social Media & Community Manager

Social Media & Community Manager

Working closely with the Marketing/E-Commerce team, the Social Media & Community Manager will lead and manage all organic social channels (Instagram, Facebook, TikTok, YouTube, etc.), including creating daily content, working with Influencers, vendor brands, in-store sales team, and engaging with the online communities to grow following and build brand loyalty. This role also provides tracking and reporting on initiatives, makes recommendations on how to best optimize our Social Media initiatives and works closely with our customer service team for any customer issue resolution.

Duties/Responsibilities:

• Propose, create and maintain authentic and engaging organic content for Instagram, Facebook, TikTok, YouTube and other social channels including video, audio and rich media content that will be used across a variety of platforms.
• Work closely with the Marketing/E-Commerce team to ensure that content aligns to the overall marketing strategy and promotional calendar.
• Monitor Social Media performance and make recommendations to amplify posts with paid advertising to targeted audiences.
• Work with Customer Service to ensure incoming customer messages are responded to in a timely manner.
• Propose and generate annual Social Media strategy and plans that meet defined business goals in order to drive traffic, revenue and brand health.
• Oversee the creation and implementation of all Social Media assets and ensure that they are functioning and on time.
• Create reports and analyze results, drawing actionable insights and recommendations.
• Performs other related duties as assigned.

Required Skills/Abilities:

• University degree or College Diploma in Marketing, Communications, Social Media, Graphic Design, Video Production or a related field from an accredited institution.
• 3-5 years of relevant work experience, preferably in digital marketing for a retail brand or ecommerce startup.
• Strong understanding of the strategic role of content marketing and how it supports business objectives.
• Strong verbal communication and writing skills to develop meaningful content that engages and tells the brand/product story.
• Comprehensive understanding of current online content marketing concepts, strategy and best practices.
• Ability to produce and edit creative assets utilizing design and video software such as Photoshop, Indesign, Illustrator, Adobe Premiere, Adobe After Effects, Canva, TikTok.
• Able to balance the needs of the community with the needs of the business.
• Works efficiently and independently in a fast-paced environment.

This is an exciting opportunity for a creative individual with a passion for digital marketing and graphic design. As a Social MediaCommunity Manager, you will play a key role in shaping our brand's online presence and engaging with our target audience. If you are a self-motivated team player who thrives in a fast-paced environment, we would love to hear from you. Apply now to join our dynamic marketing team!

Job Type: Full-time

Salary: $60,000.00-$68,000.00 per year

Benefits:

• Casual dress
• Dental care
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Store discount
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 3 years (required)

Work Location: In person

Application deadline: 2024-02-13
Expected start date: 2024-02-26