AddressSaatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Lexus, Quesada and Mondelez just to name a few. We're an award winning agency in both creativity and effectiveness, so it's really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.
Job Description
Saatchi & Saatchi Canada is seeking an Analyst to join the Strategic Planning team on a tier 1 automotive account. We're looking for someone who is analytically savvy, loves using information to tell stories, and has a passion for marketing communications. The Strategic Planning Analyst will report directly to the Strategy Director.
The Analyst will work with the Strategic Planning team, Account team, Media/Digital Team, Clients and Research vendors to advance understanding of the automotive industry and help generate consumer/market/brand insights that inform smart, inspired brand strategies and go-to-market approaches. Plus, the analyst will be a driving force in program performance evaluation & optimization, as well as contribute to organizational best-practice initiatives.
The analyst will have involvement in both Masterbrand and Vehicle-Nameplate facets of the business, in both internal and client-facing roles, as well as work closely with the Retail, Experiential, CRM and Corporate-Reputation agencies. They will also maintain relationships with research partners.
RESPONSIBILITIES
The analyst will have primary responsibility for the sourcing, generation, analysis and reporting of quant./qual. information on key projects and ongoing initiatives, as well as participate in the critical-thinking process of strategic development.
Specific types of initiatives may include:
- Brand Reviews (Market/Consumer/Brand Explorations)
- Psychographic Segmentation
- Buyer Profiling
- Competitive Reviews
- Ad Tracking Evaluation
- Social Listening
- Integrated Campaign Reporting
- Special Investigations
- Ad-Hoc Internal and External Requests
- Input to Research Direction (Quant and Qual)
- Input to Strategy Development
- Understanding of Canadian and International Mobility Markets
The analyst should be strong analytically using both quantitative and qualitative inputs, with an ability to translate data into key observations & takeaways, with a conceptual storytelling ability and comfort in presenting their thinking. They should be interested and proficient in data manipulation software, particularly Excel. The ability to work independently, as well as in collaborative work-sessions, is essential.
Ideally, the analyst will have existing familiarity with Canadian automotive studies and cross-tab programs, but this is not mandatory. Familiarity with Polk, Nielsen, Maritz NVCS and Vividata is a strong asset. Experience with Canadian social trends, StatCan, target segmentation, brand health, ad-tracking & social-listening tools is valuable.
Additional Information
Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Publicis Media, however, only those candidates selected for an interview will be contacted.
