Strategist, National Programs

Individual Insurance/Permanent/Remote or hybrid/Anywhere in Canada/Position start date: As soon as possible

Do you have a strong background in identifying and developing business opportunities? Do you have a proven ability to build a network of trust, to influence multidisciplinary contributors from various hierarchical levels and a proven ability to make decisions based on performance indicators? Are you curious, attentive to detail and able to manage several initiatives simultaneously? Then you might be the person we’re looking for to join our team of passionate communications and marketing professionals!
Reporting to the Manager for National Programs and Partner Relations for the Individual Insurance, Savings and Retirement sector, the strategist’s mandate will be to develop national advisor loyalty programs as well as organic growth and lead generation strategies to increase sales and awareness of the organization’s products and services among our clients and distribution networks. The successful candidate will also be responsible for overseeing the implementation and deployment of these solutions in collaboration with our partners.

More specifically, the strategist will:

• Develop and ensure the competitive evolution of our national advisor loyalty programs
• Ensure organic growth by developing cross-selling strategies within the iA client base
• Collaborate with other marketing strategists to identify growth opportunities related to marketing campaigns or product launches
• Support the manager in planning and orchestrating multidisciplinary committees with the goal of identifying growth levers
• Work together with the Growth Hub to implement growth strategies across the various iA business segments
• Contribute to the development and implementation of effective prospecting programs, identify opportunities and define strategies (lead nurturing and others) to support advisors in acquiring new clients
• Work closely with the Business Intelligence team to monitor the performance of our initiatives, ensuring a comprehensive analysis of results and client and advisor satisfaction
• Collaborate on connecting analysis results to client data relevant to the segmentation and personalization of content
• Assume responsibility as the first point of contact for opportunity development and lead management. This includes organizing monthly meetings with stakeholders as well as maintaining open lines of communication with them
• Support the distribution network marketing team in various mandates as required
• Stay up to date with the latest trends in business development and client acquisition and learn and apply best practices

Your career path looks like this:

• Bachelor’s degree in marketing, commerce, e-commerce or an equivalent combination of education and experience  
• 10 years in a similar role
• Experience in a work environment with multifunctional teams and strong soft skills in negotiating to harmonize the work of professionals across the company 
• Experience in the field of relationship marketing 
• Experience managing Agile projects
• Experience in the financial services industry

Specific skills:

• Result-oriented
• Independent, resourceful, self-starter, prioritization and organization skills and sense of responsibility
• Skilled at building positive working relationships with colleagues
• Knowledge of automated marketing tools (HubSpot, SalesForce)
• Good knowledge of MS Office, Google Workspace (previously Google Suite)
• Strong sense of curiosity, interest in technology and ability to learn
• Attentive to detail
• Excellent English and French language skills, both oral and written, due to frequent interactions with English and French-speaking clients across Canada
• Knowledge of individual savings and insurance products (asset)

Do you want to make a positive impact on iA’s growth? Apply now!

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