Address
Form of work
SalaryPosition Information
Position Number
S00676
Position Title
Student Recruitment Officer, Marketing
Division/Portfolio
Strategic Enrolment Management
Department/Program
Recruitment
Location
Kelowna
Other Flexible Work Options
Your Opportunity
The Recruitment Officer, Marketing is responsible for promoting Okanagan College to: prospective students in secondary and post- secondary institutions; community, educational, and career organizations; business and industry; and relevant communities. This position actively promotes and encourages prospective students to engage with the College through direct connections, in-school and community presentations, and on and off-campus events.
The Recruitment Officer identifies quality leads and prospective domestic applicants for all Okanagan College programs, pathways, and delivery methods at all campuses and combines the knowledge of school district data, industry trends, enrolment trends and other data to influence prospective students, parents and influencers in the process of making decisions for post-secondary education.
The Recruitment Officer is often the first point of contact with key influencers in the communities served by the College and is a key ambassador of the College and its goals.
Functions and Duties
STUDENTRECRUITMENT
- Provides detailed, comprehensive, and accurate College and program-specific information and guidance to prospective students through school, community and campus presentations; one-on-one or group consultations; and varied media (e.g. virtual meetings, phone, text messaging, email, and social media).
- Responds promptly to inquiries, concerns and requests about programs, applications, registration and services from prospective students.
- Provides advising to prospective students to help identify programs that are a fit for student goals, advises on pre-requisites and conducts first stage review of transcripts to assess admissibility.
- Provides prospective students with information on career and employment trends, and outlines how Okanagan College programs and courses are a pathway into these careers.
- Works collaboratively with the College’s program delivery departments to promote all programs.
- Works collaboratively with the College’s service departments (especially Student Services) to advise prospective students effectively on supports available and the process to access supports.
- Provides on-campus tours to prospective students, influencers, school and community groups as required.
- Guides prospective students and their influencers to engage with Okanagan College by providing contact information and promoting tours and attendance at on campus events.
- Represents Okanagan College and all its programs and regions as applicable on the post-secondary BC recruitment circuit, at the Alberta Out-of-Province recruitment weeks, and at other recruitment activities in and outside the province as appropriate.
- Stays current on provincial initiatives and systems that impact prospective students, applicants and students including but not limited to EducationPlannerBC, BC Transfer Guide, Skilled Trades BC and Financial Aid.
- Stays current on program changes and offerings.
CONVERSION
- Assists prospective students and applicants through the application process with detailed information on entrance requirements and admission processes for all programs and credentials.
- Communicates application status and important deadlines to applicants according to the recruitment/admissions cycle and on request.
- Refers applicants to Academic Advisors, Indigenous Student Services Coordinators, and academic departments as required for advanced course and program planning.
- Provides information on Financial Aid options available to various student populations and makes referrals for prospective students and applicants to Financial Aid.
- Provides information on accommodations available to students who experience barriers to access and makes referrals to Accessibility Services as required.
- Is available to meet with prospective students and applicants and their influencers in-person, online, or over the phone to encourage enrolment.
DATACOLLECTION & ANALYSIS
- Cultivates and collects relevant data of prospective students, engagements, client contacts and events to facilitate ongoing contact with prospective students and influencers throughout the inquiry, application, and admissions cycle.
- Uses the available software to analyze recruitment activities, engagement levels, yield, and conversion rates and recommends future recruitment changes to improve recruitment efficiencies and results.
- Periodically, extracts, reviews and analyzes past and current enrolment data and recommends future recruitment changes to improve recruitment efficiencies and results.
- Continuously extracts, reviews and analyzes in-cycle data on applications, conversion and yield, compares this to established targets. Makes recommendations to adjust in-cycle recruitment approaches and prioritization and takes steps to improve recruitment outcomes.
- Collaborates on development and implementation of applicant calling campaigns as required to enhance conversion activities.
SCHOOL & COMMUNITYINTERACTIONS
- In consultation with the recruitment team, plans and coordinates an annual schedule of presentations at all secondary schools for each Recruitment Officers’ catchment area. Prepares and delivers the required presentation materials in their assigned catchment area and assists other recruiters as required.
- Attends Parent Teacher Nights, Dual Credit Nights, Course Selection Nights and other events at secondary schools in the region to connect with influencers and prospective students.
- In collaboration with school representatives, examines the historic high school enrolment data at OC to develop strategies to improve application and conversion rates.
- Identifies key community agencies whose clients are prospective students and establishes relationships to implement recruitment practices suited to these clients.
- Prepares and conducts presentations and workshops to a range of audiences in the community as requested, and/or as planned in the Recruitment Strategy.
- Identifies key community events and activities and represents Okanagan College as appropriate to sustain visibility and information to influencers and prospects.
EVENTS
- Organizes and implements on and off-campus recruitment events. Logistics include but are not limited to booking speakers, room set-ups, signage, hospitality, programming tables, event supplies, technology requirements.
- Specific on-campus recruitment events for prospective students include but are not limited to Counsellors Breakfast, Spotlight Sessions, Recruitment workshops, and Student for a Day.
- Collaborates with recruitment team, College Relations, and Events programmer on the implementation of Open Houses at each campus.
- Coordinates Okanagan College’s participation at external trade, career and consumer shows, recruitment fairs, and information sessions including the staffing, preparation of booth, and gathering all display materials required.
- Volunteers at other College events as appropriate, such as Orientation to assist in the transition of new students.
PLANNING
- Under the guidance of the Associate Registrar, Recruitment and Enrolment Management, participates in the development, implementation and evaluation of short- and long-term strategic recruitment.
- Gathers and makes recommendations based on market intelligence on best practices of competitor institutions.
- Based on current best practices, continuously identifies, builds business cases, and presents new recruitment opportunities and ideas.
- Maintains knowledge of current trends and issues in Student Recruitment and higher education to inform and implement best practices in recruitment.
MARKETING
- Streamlines all recruitment marketing and strategic planning efforts to ensure a smooth and effective delivery of Student Recruitment initiatives.
- Working with College Relations, provides input into any region-specific marketing materials and program specific marketing materials to meet the needs of the multiple range of audiences.
- From interactions with prospective students and through other experiences, provides feedback to College Relations on various communications and promotional materials/channels.
- Collaborates with College Relations to build communication campaigns targeting prospective students, applicants and influencers.
OTHER
- Assists in the development and delivery of training for student employees and volunteers.
- Supports, mentors and supervises student employees and volunteers.
- Other duties as required.
Education and Experience
EDUCATION
Graduation from a three- or four-year degree program in marketing, business, public relations, or related discipline.
EXPERIENCE
At least two years related experience in post-secondary Student Recruitment, program promotion, public speaking and presentations to large groups, event organization and marketing.
Must hold a valid BC Class 5 Drivers License.
Skills and Abilities
o Superior customer service and interpersonal skills
o Effective organizational and time management skills
o Works effectively independently as well as collaborating effectively with a team
o Effective conflict resolution skills and ability to resolve sensitive issues
o Exceptional listening and professional communication skills, focused on tact and diplomacy
o Excellent computer skills with proficiency using Microsoft Office (Word, Excel, PowerPoint, and Outlook)
o Working knowledge and experience with student record systems
o Aptitude for learning and working with new systems and software
o Effective problem analysis and problem-solving skills
o Outstanding public speaking and presentation skills
o Ability to exercise initiative, self-development, good judgement and critical thinking
o Collaborates with others and maintains positive working relationships
Preferred Qualifications
Desired Start Date
01/22/2024
Position End Date (if temporary)
Schedule
Monday to Friday 8:30 a.m. to 4:30 p.m. (Winter Months)
Monday to Friday 8:00 a.m. to 4:00 p.m; (Summer Months)
Monday to Friday 8:00 a.m. to 4:00 p.m; (Summer Months)
Annual Salary/Hourly Rate
$61,971 - $70,798
Appointment Type
Support - Regular Full-time
Special Instructions to Applicants
Shortlisted internal candidates must notify the current Support Staff Bargaining Chairperson and People Services if they want a Union Observer during interviews and final selection of candidates.
Employee Group
Support
