AddressThe role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.
Key Responsibilities
- Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
- Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
- Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.
- Ensure that all media plans adhere to the agency's values, philosophies and processes.
- Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.
- Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required.
- Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development.
- Interview and participate in hiring decision of employees if/when required.
- Accurately and effectively manage client's day-to-day planning requirements, with a strong understanding of client's business objectives and KPIs.
- Inform leadership of potential challenges and opportunities as it relates to client and/or people management.
- Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.
- Participate in additional agency/team projects and new business presentations as required.
- Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.
- Post-Secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
- Minimum of six (6) years' experience in integrated media planning. History of developing positive on-going business relationships with a focus on client service.
- Ability to develop and foster strong relationships and partnerships, both internally and externally.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
- Previous experience managing and developing employees.
- Proactive approach to problem solving, supporting the team, self-development, etc. Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
- Strong learning agility, with a passion for continuous development.
- Strong presentation skills.
- Excellent communication skills (both written and verbal).
- Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Ability to travel as required.
IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.
About Us
UM is a full-service media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. We are a dynamic and growing group of marketing and media innovators, fiercely committed to the spirit of 'Better'. We use Better Science and Better Art to deliver Better Outcomes and create advantage to grow our clients' businesses.
Part of the IPG Mediabrands family, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists-over 4,800 employees across 130 offices in over 100 countries around the world.
Our roster of Canadian clients includes: Johnson & Johnson, BMO, Netflix, Spotify, The Hershey Company, SkipTheDishes, Sobeys, Sony, Estée Lauder, ExxonMobil, McCain, Boston Pizza and Sinai Health, among others.
UM is powered by industry-leading strategy, data analytics and tech capabilities. However, our unique culture - based on mutual support, shared passion and trust - is the reason why we excel as a team. We were Canada's most awarded media agency at both the recent MIAs & CMAs (2020), Canada's #1 Most Effective media agency (WARC 2020), #1 Most Competitive agency (RECMA 2020), campaign of the year winner (Adweek 2020 & Strategy) and recognized with 80+ local and global industry awards over the past year. UM was also rated Ad Age's 'Best Places to Work' and #1 global media agency by technology advisory, Forrester, two years in a row.
UM's culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to dynamic employee engagement programs.
We proudly uphold the following values:
Courage: Our courage to take risks drives our ability to set new industry standards.
Candour: Our candour through open and constructive dialogue ensures better outcomes for our people and our clients.
Curiosity: Our relentless curiosity drives relentless innovation - being curious about the world, media, our clients and each other and using this curiosity to find new and innovative ways of doing everything we do.
Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring: We care about those around us and about being a diverse agency where everyone feels motivated and supported, both professionally and personally.
