AddressCOMPANY BACKGROUND
lululemon’s purpose - to elevate the world by realizing the full potential within every one of us - is as dynamic as the company’s history and current momentum.
Founded in Vancouver in 1998 with the intent to bring technical athletic fabrics to yoga, lululemon’s first office was a product design studio by day turned yoga studio at night. What was then a very practical solution to paying the rent has ultimately come to define what differentiates lululemon. What has made the company wildly successful has been its steadfast focus on empowering its stores to become community hubs for lululemon’s consumers (Guests) to live the Sweatlife—a combination of sweating, growing and connecting together—as well as participate in lululemon sweaty activities.
Today, lululemon is a publicly traded (LULU) $9.6B global business with more than 30,000+ employees and 710+ stores across four continents and 25 regions. lululemon’s products include Performance Apparel for women and men (pants, shorts, tops, jackets) for healthy activities such as yoga, running, training, and most other sweaty pursuits, Casual Apparel (formerly On The Move) for women and men (RTW tops, bottoms, outerwear, knits and wovens), Accessories (bags, socks, underwear, yoga mats/equipment, and water bottles), and most recently, footwear.
The power of our brand translated to growth across regions in 2023, with revenue in the Americas increasing 12%, China Mainland up 67%, and other international markets combined growing 43%, compared to 2022. We have an impressive funnel of innovation, our opportunity to increase our brand awareness remains significant, and we will continue to grow and optimize our store base both within the Americas and around the world.
Our Essentials membership program in North America has grown to more than 17 million members in the first year, and we were proud to see the China Mainland business approach the $1B mark in 2023, as the region celebrated their 10-year anniversary. In 2023, we entered new markets in EMEA and APAC, and ended FY23 with 711 company-operated stores worldwide, adding 56 net new lululemon stores since Q4 of 2022.
In the fourth quarter of 2023, net revenue increased 16% to $3.2 billion and earnings per share increased 20% versus last year to $5.29. North American revenue increased by 9% and international by 54% both versus last year. In Q2, our women’s revenue increased 13% and men’s by 15%, and our store revenue and digital revenue increased by 15% and 17%, respectively.
Power of Three x2 / Calvin McDonald (CEO), the Senior Leadership Team (SLT) and Board remain committed to growth. We recently announced our next five-year growth plan, which builds upon the success of the Power of Three. Our plan calls for doubling our Men’s business while delivering double-digit growth in Women’s, doubling our digital business while also achieving double-digit growth in stores, and quadrupling our International business. And we intend to double our total revenue – from $6.25B to $12.5B – by the end of 2026, with an annual EPS growth greater than sales growth.
Inclusion & Diversity / lululemon has made a series of commitments to ensure the company fully reflects the communities it serves and has established its IDEA team, which stands for Inclusion, Diversity, Equity and Action. The company stands with employees, ambassadors and guests around the world who have been deeply impacted by the acts of violence, xenophobia and racism. Through commitment from the senior leadership team, dedicated resources, company-wide impact, sustainable HR programs, in-depth reviews and real accountability, the organization is focused on driving positive change in its communities every day.
Impact / In 2021, lululemon advanced an Impact Agenda and multi-year commitments to drive meaningful, positive change in the world, grounded in the belief that everyone has the right to be well and that the wellbeing of people and the planet are deeply interconnected. lululemon made inspiring progress across our three core pillars—Be Human, Be Well, and Be Planet—addressing pressing social and environmental issues that impact our people, communities, and the planet. Highlights from our 2022 Impact Agenda include achieving our goal of having 40% racially diverse representation within our retail stores, we reached 3 million people globally with wellbeing tools and resources which was 3 years ahead of schedule, and we procured 44% preferred materials for our products, a 6% increase year over year.
TECHNOLOGY AS A DRIVER OF lululemon
Our goal as a Technology team is to provide a technology experience that focuses on friction-free service, empathy centric support, speed-of-delivery and, above all, places the needs of our Educators, Employees, and Guests at the center.
THE HIGHER ASPIRATION of the ROLE
The VP, Global Commerce Platforms will lead & champion technology operations and enhancement of Digital Commerce for our $8+ billion in revenue annualized websites, BBR devices, and GEC order processing. This VP would lead all core commerce capabilities (both North America and International).
This team is responsible for engineering and deploying technology for global e-Commerce Platforms, in addition to creating services to enhance our guest experience. The VP will also lead the multi-year Digital Convergence technology strategy for lululemon.
TITLE
VP, Global Commerce Platforms
LOCATION
The VP, Global Commerce Platforms will be based in Seattle or Vancouver.
REPORTING STRUCTURE
Reporting + Direct Reports: The role is a direct report into our SVP, Digital Technology and will oversee a team of 200+ FTEs.
Peer Relationships: The VP, Global Commerce Platforms will sit on the Digital Technology Leadership Team and work closely with all of its members: Digital Experience Engineering, Digital Marketing Engineering, Digital Portfolio Apps, Digital Site Reliability Engineering, and Global Enterprise Engineering.
OVERSIGHT AND RESPONSIBILITIES
- Core leader for critical customer Commerce Platforms including NA and INTL ecosystems
- Actively lead and align on OPEX and CAPEX spend for Global Commerce Platforms
- Responsible for the vision, strategy, road map and Engineering for scaling the ecommerce platform to support global digital business growth
- Drive and prioritize the digital product portfolio in partnership with business partners and stakeholders
- Ensure highly stable sales channels for Global websites (15+), Global order capture and payment experience.
- Create new global and regional experiences and capabilities
- Co-drive the strategic digital technology roadmap for the next 2-4 years
- Enable premium guest experiences driving quarter on quarter comps in conversion
The VP, Global Commerce Platforms will not be responsible for, but will actively partner with those who oversee:
- Product and Portfolio Management
- eCommerce Teams (Global regions)
YEAR ONE DELIVERABLESDesired achievements in first 12-months in the role. (in priority)
Onboard Thoughtfully. Listen + Learn from lululemon’s culture. Build relationships within Technology and with cross-functional partners. Understand the why behind our current operations to inform our future.
Have Driven Strong Engagement & Development Within Your Team. Within the first year you have strong engagement within your team. You are connected to the growth pathways of your team & are in support of their development.
Development and implementation of a comprehensive digital conversion strategy. Create and present a budget plan to execute our digital conversion strategy.
Stakeholder Communication and Relationship Building. Establishing clear lines of communication with key stakeholders to ensure understanding and support for Global Commerce platform transformation.
Enable a Strategic Workforce in Global Commerce Platforms. Develop a point of view towards our needs of the organization across full-time employees, contractors, and consultants. Look to build short and long terms resourcing strategies that align to our growth and transformation.
CANDIDATE CRITERIA – “Must-Haves”
Proven track record and in-depth experience as a Commerce Platforms Leader. You have experience leading an Engineering teams across multiple regions and time zones. You have significant experience (7+ years) as a Commerce Platforms leader working closely with Senior Leaders on communicating & understanding industry trends and best practices. Ability to manage senior executive relationships
Who Wins with Others. You are skilled at building relationships. You connect easily with people, are authentic and action results you are committed to. You have an ability to explain complex programs in simple terms. You connect with your team, internal & external stakeholders naturally. You effectively and concisely communicate up, identifying opportunities, risks, and solutions. You have strong collaboration skills and have the ability to find common ground.
Omni, of course. You are an expert in Commerce Platforms for online experiences.Deeply versed in DTC but understand overlaps with in-store experiences.
Global in Understanding. You have experience within global frameworks including understanding the complexities of transforming an organization with global stakeholders & impacts.
Creating Inclusive Environments. You value the experience and opinion of everyone. You create space for those to be shared.
Strong Business Acumen. You have a clear track record of growing businesses in terms of developing new product through vision to execution. You balance commerciality and future thinking.
Exposure to High Growth Organizations. In experiencing this high growth, you were required to adapt as a leader to evolve the team & processes. Exposure either as part of organization or group that experienced significant growth.
COMPENSATION
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $220,000 - $310,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
