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SalaryDescription
Hey! We’re Musora, home to music lessons and entertainment for drums, piano, guitar, and singing – serving more than 90,000 students around the world. And we’re looking for new teammates to join the team and contribute towards our mission to create more musicians and keep them playing longer.
We’re looking for an Advertising Director to lead our advertising strategy, campaigns, and team. This role is responsible for ideating and executing advertising strategies to increase leads, trials, and revenue while maintaining a healthy return on ad spend. Basically, we’re looking for an advertising powerhouse. You’ve got creative ideas and can drive action to build effective ad campaigns.
You will lead the advertising strategy and performance while collaborating with a team that includes copywriting, video, graphics, photography, media buying, and performance reporting. You’ve got the resources, but we’ll be counting on you to drive the results. The right candidate should already have experience in leading successful advertising campaigns. And you’ve probably failed a bunch, too. You love researching to find new audiences or ideas, you’re always adding inspiration to your swipe file, and you enjoy scribbling out headlines or slogans or emailing yourself some copy. You understand storytelling, psychology, and conversion.
Key Duties & Responsibilities
This role requires you to:
- Be strategic - Define the objectives, key results, priority projects, roadmap, and campaign ideation.
- Build Campaigns - Lead the charge to gather the assets you need including creative briefs, copywriting, photography, graphics, video, landing pages, offers, and beyond.
- Write Lots - Advertising only works if the copy is compelling. You should love copywriting and enjoy writing headlines, short form, long form, slogans, video scripts, and CTAs.
- Drive Growth - Connect regularly with the advertising team, brand teams, and conversion team to scale our best opportunities.
- Have Fun - We have the privilege of inspiring musicianship and changing lives through music. We love what we do and try our best to bring joy to our work.
You will:
- Identify the best opportunities for advertising spend and growth.
- Set the vision for campaign quality, story, and execution.
- Lead and mentor the project-based team for copywriting, graphics, and videography.
- Collaborate with Brand Teams for ideation, positioning, offers, opportunities, and copy.
- Collaborate with our media buying & performance reporting teams.
- Connect 1-to-1 with your advertising team to mentor and grow their careers.
- Refine the advertising team’s vision and implement improvements.
- Ensure compliance with legal obligations and company policies and processes.
Metrics:
- Ad Quality (CTR, thumbstop, video retention)
- Conversion (Leads, Trials, Direct Revenue)
- ROAS (cost per lead, cost per trial, cost per sale – combined return)
- Growth (scaling spend)
Key Qualifications
Knowledge, Education, & Experience:
- 5+ years of high-performance experience in advertising or marketing.
- You’ve read, studied, or followed at least 5 of the following names: Claude C, Hopkins, David Ogilvy, Joseph Sugarman, Dan Kennedy, Robert Collier, Eugene Schwartz, Joanna Wiebe, Ann Handley, Alex Hormozi, Seth Godin, Russell Brunson, Amy Porterfield, Dara Denney, Rory Sutherland, Donald Miller, Bernadette Jiwa, Robert Cialdini, Alex Cattoni, Noah Kagan, Sabri Suby, The Harmon Brothers… or marketers and advertisers like them!
- Excellent understanding of Google Ads, Facebook Ads, and other direct advertising channels.
- You’re a musician or music enthusiast. You understand our students’ needs.
- Proficiency in the English language (written and verbal).
- Bonus points for education in Marketing, Advertising, Communications, Psychology, or Music.
Skills & Abilities:
- Ability to exhibit the Company's Core Values: Empathy, Passion, and Grit.
- Excellent interpersonal skills, including team management, coaching, and confidentiality
- Strong organizational skills, with the ability to bring an idea from outline to execution.
- Ability to analyze data and provide recommendations and feedback
- Displays consistent second-level thinking in decision making, considering the effect and impact of decisions – while also game-planning for the domino effect and long-term impact
Reporting Structure
- Reports to Chief Marketing Officer
- Lead the advertising team. Currently 5 direct reports + an agency relationship.
Perks to working here (your benefits)
- Extended Benefits. Health, Prescriptions, Dental, Mental Health Support and Vision Benefits for full-time/permanent positions - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.
- Paid time off - we understand and value the importance of rest and recovery and that includes time away from work!
- Career Growth. You’re joining a growing team and company with ambitious goals.
- Learning & Development. We encourage our team to develop their unique strengths, offering Gallup-Clifton Strengths coaching and workshops, along with tailored education opportunities.
- Onsite Amenities and Events. Onsite parking, on-site gym, and office events (on-site & virtual)! Be a part of a fun-loving team!
- Onsite SNACKS, beer/kombucha fridge, coffee/tea and more! We want to make sure you stay fuelled throughout the day!
- Casual dress. We want you to feel comfortable when you work. No need to wear a business suit [unless you want to].
- Flexible work. Depending on the role, choose to work on-site at our Abbotsford, BC, Canada head office, remote, or in a hybrid environment.
About Musora Media
Who we are (Musora Media):
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centered communities.
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centered communities.
Underpinning all of our efforts are two simple goals:
- Create more musicians
- Keep them playing longer
As a team member, you will be responsible for helping us create new musicians and developing a culture of continuous learning and self-improvement.
At Musora Media, we want you to bring your unique self to work and play. Please let us know if you require any accommodations at any stage in our hiring process. We will do our best to provide reasonable accommodation.
Musora Media Inc. is an equal-opportunity employer committed to diversity, equity, and inclusion in the workplace. We believe that diversity, equity, and inclusion are a necessity and that all humans have strengths, skills, and abilities that are unique and valuable. We do not permit discrimination or harassment of any kind. This includes all employment practices within Musora Media because we hire based on qualifications and business needs. We truly care about ensuring a transparent culture where everyone feels welcome, heard, and appreciated.
Please note that while we offer flexible work environments, we are a Canadian company and cannot sponsor visas for this position. You must be eligible to be employed in Canada to be selected, meaning you must be a Canadian Citizen, a Permanent Resident of Canada, or have a valid Canadian work permit. If you have an existing work visa and require certain documentation to assist with renewal, our People & Culture team would be happy to help.
All offers are contingent upon the successful completion of background checks and/or employment verification results.
