Assistant Brand Manager

Barilla is an Italian family-owned food company. Established in 1877, it’s now an international Group present in more than 100 countries.
A world leader in the markets of pasta and ready–to–use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know-how.
“Good for You, Good for the Planet” is Barilla’s purpose and the only way each person in the Group works and of which is an ambassador. It means caring for the wellbeing of people and the planet in everything Barilla does, from the field to consumption; it also means promoting open and transparent working relationships in the communities Barilla is part of.
Job Purpose:
Responsible for assisting in the development of the short and long-term strategic brand plans, specific accountabilities in brand activations across all channels. This person will report and work closely with the Associate Director of Marketing to successfully execute all consumer and shopper activities promoting Barilla’s brand equity and profitable growth in the market. Split: 80% B2C brand marketing/ 20% B2B Food Service marketing.
Responsibilities:

• Assist in development of the Short and Long-term Strategic Brand Plans:
• Leverage brand, consumer and marketplace data to recommend marketing objectives, strategies and activities for the 1 year Brand Plan (aligned with 5 Year Strategic Brand Roadmap and learning from previous years).
• Support manager in preparing formal business presentations (ie. Business Reviews, CEO presentations) with a second perspective on brand and market insights.
• Deploy strategic vision for Omni channel plans including ecommerce
• Support in all launch related initiatives and communication, including research, packaging, product development, launch presentations and information to sales:
• Brief the media & local agencies and manage the development and execution of integrated media plans, adaptation and development of creative assets for TV, digital, social media and promotional programs
• Coordinate all initiatives with external agencies (media buy, PR, social media, artwork…) and internal cross-functional team
• Develop presentations (launch decks), tools, sell sheets and cycle kit materials for the retail sales team and Food Service
• Coordinate packaging/artwork design development for channel specific needs. Coordinate with Marketing Service US and Italy our annual packaging plans and other related needs. Key support managing all routing to achieve deadlines.
• Analyze data to uncover key insights and provide fact-based recommendations that support consumer and customer initiatives and drive portfolio profitability and growth across channels (Retail, E-commerce and Food Service):
• Complete regular performance analysis using all available data (Nielsen NIQ, Datassential, etc.), as well as competitive analysis
• Analyze programs and activities against their objectives to evaluate & report back on the impact on the business
• Project management for Innovation support and portfolio optimization (Retail, E-commerce and Food Service):
• Support Manager in developing Business case leveraging all available consumer research and data: competitive analysis, pricing and promo strategy, positioning, forecasting (size of the prize), P&L assessment, etc.
• Minimize complexity by maximizing sku penetration within channels (Phase & Gates editing and management)
• Track and monitor performance, recommend corrective actions as needed
• Perform administrative responsibilities associated with portfolio management (e.g. codes requests, GS1/Eccnet).
• Support shopper marketing & experiential execution:
• Collaborate across internal teams (Field Sales, Procurement, and Supply Chain) to develop and manage display tools execution
• Support the execution of film festival sponsorship including booth with chef, staff etc for food sampling and consumer engagement
• Responsible for budget management and optimization.
• Co-manage and Coach Summer intern (typically within May-Aug)
  

Other duties as assigned.
Qualifications:

• Great project and time management skills,
• Ability to multitask and collaborate with a diverse group of functions, turning them into an effective and powerful team
• Strong attention to details and follow through
• Self-motivated, results focused with strong analytical skills.
• A critical thinker with ability to draw insights from data analysis that will help influence business decisions
• Entrepreneurial spirit and tenacity with the ability to leverage processes, resources and environment,
• Passionate about seeking out solutions to win and take initiatives to the next level.
• Strong communication skills that will enable to thrive in a challenging and exciting work environment
• University degree in Marketing Communications and/or Business Management required
• Minimum of 3 years of marketing experience required with a minimum of 2 years in a Tier-1 CPG company
• Demonstrated strong proficiencies in marketing analysis (for example, Nielsen NIQ Business Reviews)
• Digitally and ecommerce savvy (social media, digital, SEO/SEM)
• Demonstrated track record of initiative, innovation, and creativity
• Natural leadership and business skills, demonstrated in academic and/or extracurricular activities
• Passion for results
• Shopper marketing experience is considered a strong asset
  

Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard characteristics including, but not limited to, age, race, color, culture, ethnicity, nationality, faith, religion, gender, pregnancy, family status, sexual orientation, gender identity and/or expression, genetic information, veteran or protected veteran status, political opinions, health or disability.