Digital Marketing Coordinator

About the role:
Our marketing team is expanding to better service the organization as it continues to grow and reach bigger milestones. We’re looking for a digital marketer that is analytical, resilient, and motivated by complexity. The ideal candidate will lead the way in executing the day-to-day operations, setting up automated campaigns, reporting on their outcomes and suggesting areas of improvement.

As the Digital Marketing Coordinator, you get the unique opportunity to learn from several different areas of our marketing team: demand generation, copywriting, social media, digital and in-person events, web, and product marketing. This cross-functional position plays a pivotal role in the success and alignment of our global marketing team.

Responsibilities:

· Develop Marketo campaigns flawlessly; analyze reports to extract key insights and share them with the broader team to improve future campaign performance and make informed decisions

• Build Digital Marketing assets, including but not limited to: emails, list imports, landing pages

• Set up webinar automations with integrated platforms: Marketo, ON24 and Salesforce

• Assist in the creation, scheduling and management of content for social media (LinkedIn and Twitter) as well as monitoring social activities to assess the public’s perception of the company’s brand

• Work with the Manager of Marketing Operations to develop efficient processes and streamline existing workflows by leveraging marketing automation and monitoring the performance of our marketing initiatives

• Assist in managing and updating the company website as required

• Generating analytics and reports for the marketing team as required

Experience & Skills:

• Bachelor’s degree in marketing, business, finance, or computer science

• 1-2 years of experience in Marketing, preferably in the B2B SaaS industry

• Strong organizational and time management skills

• Excellent verbal and written communication skills

• Ability to create spreadsheets and analyze quantitative data to extract key metrics

• A good understanding of the basic principles of marketing and Digital Marketing campaigns to support the production of marketing promotions

• Experience with and/or desire to learn about CRMs and other marketing software: Marketo, Salesforce, ON24, Drupal, Cvent

• A fast and willing learner; capable of picking up new marketing technology quickly

• An open mindset and will seek out feedback to refine and develop their skills

• Ability to handle multiple projects at once while maintaining an attention to detail

• Has intellectual curiosity and is motivated by complexity - perseverant

• Able to adapt to the dynamic priorities and strategies of the team

• We are part of a global team, and this role will require flexibility to occasionally work across time zones