AddressThe website-focused Digital Marketing Coordinator has the unique and exciting opportunity to develop creative solutions across our digital strategy and bring the Petcurean brand to life online! This role will really shine through with strong project management skills, and attention to detail that helps to manage an efficient and effective digital ecosystem for the Petcurean brands;. Continuously focused on the success of the Digital Marketing strategy, the coordinator will work closely with digital service providers, support agencies, the Digital Marketing team and the entire Marketing team to ensure deadlines are consistently achieved.
This position will report to the Digital Marketing Manager and will be based at our head office in Chilliwack, BC.
ResponsibilitiesOn a day-to-day basis, the Digital Marketing Coordinator will pro-actively be responsible for:
Website Management
- Implements website development projects with agency partners & internal web developer, from briefing to completion - including new product additions, landing page development, copy updates, micro-sites and campaign support
- Working with Petcurean team members to provide regular maintenance and oversight to all North American and International websites
- Working with the Digital Marketing, Performance Marketing & Brand teams to analyze metrics and identify key opportunities to optimize the user experience and fine-tune each website to generate user engagement
- Working with internal teams to implement website copy decks for all North American and International sites and ensure all technical and product-level changes are executed across the appropriate websites.
- Providing Digital Marketing support to internal teams, and global distributor partners
- Ensuring data accuracy within CRM and other internal systems
- Assisting in the development of new international market websites, managing translation requirements, coordinating 3rd party agencies and leading comprehensive QA website testing
- Providing maintenance of all websites to ensure healthy web infrastructure and organized CMS functionality
- Monitoring the digital brand standards across all channels to ensure a consistent brand presence
Content Support
- Using Photoshop to assist in the creation of website assets
- Using HTML coding experience to assist in the development of website assets and email marketing templates
- Copy editing and providing creative writing support to the content strategy
- Assisting in the content strategy execution across websites
General Marketing Support
- Provide reports and analysis on specific digital executions for Marketing team members as required
Other Duties
- Willingness to roll up your sleeves and do what is necessary to get the job done and completes other duties as required within the same scope and level.
- Post Secondary education in Marketing or Advertising
- Minimum of years' Digital Marketing experience
Technical Fluency
- Proven experience with Google Analytics to pull reports, analyze data and setup custom reporting as required; certification in Google Analytics or Google AdWords is considered an asset
- Working knowledge of any CMS platform
- Experience with a headless CMS is considered an asset
- Proficient in MS Office and Adobe Suite (Photoshop, Illustrator, Acrobatetc.).
- Knowledge and experience using Mailchimp or similar email marketing tool
- Experience with managing marketing automation tools
- 1+ years coding experience working with HTML, Java, CSS or equivalent
Interpersonal Qualifications
- Exceptional verbal and written communication skills, with a proven ability to translate technical information to a non-technical audience
- Excellent organizational, analytical and problem-solving skills; likes to manage multiple tasks at once - the faster the pace the better
- Keeping up-to-date with the latest trends and best practices in Digital Marketing
- Copywriting and editorial experience are considered an asset
Perks for Pack members
- Hybrid work environment
- Comprehensive benefits package
- Professional Development tailored to your needs
- Modern open concept office located in the beautiful Fraser Valley
- Staff Feed Program (to feed your dog or cat!)
- Stocked coffee, tea and treats at our office!
About us....
We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.
Petcurean values diversity and is an equal opportunities employer. We want to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.
Hours of Work
This is a full-time position with regular office hours from Monday to Friday. However, the nature of this position is such that some additional time with notice may be required and there is a possibility of work on weekends or during the evenings. Some travel may be required.
