Digital Marketing Specialist

Responsibilities

Tasks

• Act as spokesperson for an organization
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database
• Develop and implement business plans
• Consult with clients after sale to provide ongoing support
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Conduct analytical marketing studies
• Design market research questionnaires
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop marketing strategies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop portfolio of marketing materials